High-Performing Copywriter Wanted for Direct Response Marketing

2 weeks ago


Cape Town, Western Cape, South Africa Kendago Full time

Kendago, a leading digital advertising group, is seeking an exceptional Copywriter to enhance the promotional materials of top direct-to-consumer brands.

About the Role

This hourly rate position offers a remote work opportunity with potential for transitioning to a full-time role based on performance and business needs. As a Copywriter, you will collaborate with the Conversion Rate Optimization team to optimize sales funnels and create strategies to enhance customer Lifetime Value (LTV).

Key Responsibilities:

  • Conduct thorough research on target audience, product/brand, price points, offer, and funnel/buyer journey.
  • Efficiently manage tasks and deadlines to ensure timely completion based on project requirements.
  • Conceptualize and provide compelling hooks to captivate the target audience.
  • Proofread all written materials to maintain accuracy and quality.
  • Navigate project management tools such as Monday.com, Google Docs & Sheets, and Slack for seamless collaboration.
Requirements

To be successful in this role, you must have a background in direct response marketing and a proven track record in crafting successful D2C funnel sales copy, including Video Sales Letters (VSLs). Ideal candidates should:

  • Demonstrate a strong understanding of US cultural nuances and preferences.
  • Possess critical thinking and creative writing skills to craft compelling copy.
  • Showcase a successful history of writing promotional D2C funnel sales copy.
  • Exhibit expertise in optimizing sales funnels and creating strategies to enhance customer LTV.
  • Display a solid comprehension of direct response marketing principles, goals, and metrics.
  • Demonstrate proficiency in English writing and grammar to maintain high-quality communication.
  • Prioritize tasks effectively, shift gears, and meet deadlines with precision.

The estimated salary for this position is $80,000 - $100,000 per year, depending on experience and qualifications. If you are a skilled Copywriter looking for a challenging and rewarding opportunity, please apply.



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