Marketing Content Strategist

3 days ago

Cape Town, Western Cape, South Africa West Coast Personnel Full time
{"Responsibilities": {"Content Creation": "Develop and create high-quality, original content for our website, blog, social media channels, email newsletters, and other marketing materials, including photos, videos, and other media.", "Copywriting": "Write clear, concise, and persuasive copy for advertisements, product descriptions, landing pages, and promotional materials.", "SEO Copywriting": "Optimize content for search engines by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic to our website and social media pages.", "Social Media Management": "Create engaging posts, captions, and visuals for our social media platforms to increase followers, engagement, and brand awareness.", "Content Strategy": "Devise, propose, and execute content strategies that support our overall marketing objectives and brand messaging.", "Research": "Stay up-to-date with industry trends, competitor activities, and best practices in content marketing, copywriting, SEO, and social media to continuously improve our content strategy and effectiveness.", "Analytics and Optimization": "Monitor and analyze the performance of content across various channels using analytics tools and make data-driven decisions to optimize content for better results.", "Collaboration": "Work with graphic designers, videographers, and other team members to create multimedia content that enhances our brand identity and storytelling.", "Adherence to Brand Guidelines": "Ensure all content produced adheres to brand guidelines, voice, tone, and style, maintaining consistency across all platforms.", "Online Shop Responsibilities": "Update product listings on our online shop, including product descriptions, images, prices, and inventory levels, to ensure accuracy and completeness.", "Content Optimization": "Optimize product descriptions and metadata for search engines to improve visibility and drive organic traffic to our online shop.", "New Product Introductions": "Coordinate with product development and marketing teams to ensure timely and accurate introduction of new products to the online shop.", "Content Refresh": "Implement strategies to keep the online shop content fresh and engaging, such as rotating featured products, updating seasonal promotions, and refreshing homepage banners and content.", "Quality Assurance": "Conduct regular audits of product listings and content to identify and correct errors, inconsistencies, or outdated information.", "User Experience Enhancement": "Continuously evaluate and improve the user experience of the online shop, including navigation, search functionality, and product categorization.", "Cross-functional Collaboration": "Work closely with various teams to ensure alignment of online shop content with overall business objectives.", "Performance Tracking": "Monitor key performance indicators such as conversion rate, bounce rate, and average order value to assess the effectiveness of online shop content."}, "Qualifications": {"Certification": "Certification in Marketing, Communications, or related field.", "Experience": "Proven experience as a content creator, copywriter, or similar role, with a strong portfolio showcasing writing skills and creativity.", "SEO Knowledge": "Proficiency in SEO best practices and experience with keyword research and optimization.", "Writing Skills": "Excellent writing, editing, and proofreading skills with a keen attention to detail.", "Social Media Management": "Familiarity with social media platforms and experience managing social media accounts for businesses.", "Communication Skills": "Ability to work both independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines.", "Content Management": "Experience with content management systems (WordPress, etc.) and analytics tools (Google Analytics, etc.) is a plus."}

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