Digital Content Director for African Travel Experiences

2 days ago


Cape Town, Western Cape, South Africa Africa-Experience Full time

Africa-Experience, a leading tour operator specialising in southern and eastern Africa, is seeking a talented Digital Content Director to lead our content initiatives across various platforms. The ideal candidate will have strong knowledge of Tanzania, Kenya, Namibia, South Africa, and Botswana as travel destinations, particularly in safaris and mountain climbs.

Role Overview

We are looking for a seasoned content professional to create and manage high-quality content that resonates with our audience. As a Digital Content Director, you will be responsible for guiding the content creation process from start to finish, including developing a content strategy, managing strategic content creation, optimising existing content, and collaborating with our content writers.

Key Responsibilities:
  • Create a comprehensive content strategy that aligns with our overall marketing goals
  • Manage the creation of high-quality content for our websites, including blog posts and landing pages in English and German
  • Conduct keyword research to enhance content visibility and engagement
  • Collaborate with content writers by providing clear briefs for new content assignments
  • Edit, fact-check, and optimise blog posts and other written content produced by our content writers
  • Identify and refresh outdated content to keep our websites relevant and engaging
  • Monitor and analyse content performance metrics, providing insights and recommendations for continuous improvement
Requirements:
  • Strong knowledge of Tanzania, Kenya, Namibia, South Africa, and Botswana as travel destinations, particularly in safaris and mountain climbs
  • Proficient in written English and German, with excellent communication skills in both languages
  • Solid understanding of SEO best practices and experience implementing strategies to enhance content visibility
  • Familiarity with WordPress and basic HTML/CSS knowledge
  • Ability to analyse content performance metrics and make data-driven decisions

We offer a competitive salary of €45,000 - €60,000 per year, depending on experience, and a range of benefits, including a generous holiday allowance and opportunities for professional development. If you are a motivated and creative individual with a passion for digital content, we encourage you to apply for this exciting opportunity.



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