Digital Marketing Specialist
1 month ago
Driving force behind the digital marketing strategy of AFGRI equipment. To improve search results, to promote AFGRI Equipment as a brand via social media. To create current and industry-validated content.
**REQUIRED MINIMUM EDUCATION/TRAINING**
- Grade 12
- Relevant tertiary qualification in Marketing / Digital Marketing
**REQUIRED MINIMUM WORK EXPERIENCE**
- 3 years business, digital sales and marketing experience
- Solid experience in digital marketing tools Google Adwords, Meta, ZOHO, WordPress
- Strong Experience in PPC, SEO and Campaign setup
**KEY PERFORMANCE AREAS**
- Drive digital marketing strategy as well as the digital marketing of key supplier accounts
- Build brand awareness and allegiance
- Develop marketing initiatives
- Ensure the accuracy of all posts and communication
- Build and maintain client database portfolios
- Liaise with the Marketing Manager on trends/ideas/market changes as well as with key suppliers to combine marketing efforts
- Keep track of all activities and report on efficiency
- Report monthly on all business activities
**TECHNICAL K**NOWLEDGE/ COMPETENCIES**
- Increase conversion and increase generated leads
- Optimise digital marketing spend
- Understanding of Agricultural and Construction Equipment
- Good verbal expression/communication
- Great Copywriting skills
- Internal Marketing activities
**BEHAVIOURAL COMPETENCIES**
- Willingness to travel
- Creative thinking
- Networking
- Listening
- Excellent interpersonal skills
- Willingness to learn
**Closing date: 06 December 2024**
- A law, known as the Protection of Personal Information Act, 4 of 2013 (POPIA) provides that when one processes another’s personal information, such collection, retention, dissemination and use of that person’s personal information must be done in a lawful and transparent manner._
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