Digital Marketing Professional
1 month ago
We are seeking a highly skilled Digital Marketing Professional to join our team at Project Link. As a key member of our marketing department, you will be responsible for assisting in the implementation of marketing strategies to achieve organizational objectives.
The ideal candidate will possess a strong passion for digital marketing, excellent written and verbal communication skills, and proficiency in Microsoft Office suite. Experience with Canva or other design programs, Google Ads & social media advertising, Google Analytics & Tag Manager, CRM systems, emailing systems, and copywriting is essential.
Key Responsibilities:
- Assist in the development and execution of digital marketing campaigns across various channels, ensuring timely delivery and alignment with brand guidelines.
- Collaborate with internal teams to gather content and assets for marketing materials, including website updates, emailers, blogs, and social media posts.
- Contribute to content creation for emailers and blogs, maintaining consistency and quality.
- Manage social media accounts, including content creation, scheduling, monitoring, and engagement to enhance brand presence and engagement.
- Coordinate the creation and distribution of marketing collateral such as brochures, flyers, presentations, profiles, and business cards.
- Conduct competitor research to identify market trends and opportunities.
- Assist with website changes and reviews, ensuring content accuracy and optimization.
- Support in organizing and attending promotional events, trade shows, webinars, and conferences as needed.
- Assist in compiling marketing reports.
- Maintain marketing databases and CRM systems, ensuring data accuracy and completeness.
Requirements:
- Bachelor's degree in Marketing / Graphic Design Diploma or equivalent field (BCom Marketing or similar).
- 2-3 years of relevant work experience in marketing. In the B2B space would be beneficial.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office suite.
Compensation: The estimated salary for this position is $65,000 - $75,000 per year, depending on location and experience.
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