Digital Creative Lead

6 months ago

Centurion, South Africa OUTsurance Full time

**Company Description**
OUTsurance has been propelling the South African insurance industry forward for the last 25 years. As leaders in the field, we’re always looking for innovative ways to create digitally-advanced solutions, without losing sight of our human values. Our continued success can be attributed to outstanding employees who set the bar high with their energy and expertise. If you’re keen to grow your career in a vibrant environment with lots of ‘fun’, this could be the career opportunity you’ve been looking for.

**What do you get OUT?**
- OUTsurance has been voted Top Employer South Africa since 2022. Our people vision is to be a great company to work for where you always get something OUT.

We offer our employees:

- A winning, fun and inclusive company culture that embraces diversity.
- Great Rewards and Recognition programs.
- Benefits (Medical Aid, Pension fund, Group life and Disability benefits)
- Growth opportunities (we hire talent, train skill and promote values driven leaders from within)
- Wi-Fi on campus and Emergency Panic-Assist through the OUTsurance app
- Employee wellness programs: Free Counselling, Legal Advice and Financial Coaching for you and your members of household.
- A chance to give back (Staff Helping SA OUT volunteer program) and much more
- Casual Dress Code
- Central office location with shuttles to and from the Gautrain station and Centurion Taxi Rank
- Onsite Clinic, Canteen, Carwash, Barber, Beauty Salon and Sports facilities
- Day care centre during public school holidays
- Maternity Expressing Rooms
- Prayer Rooms

**Key Responsibilities**:
Digital Marketing Strategy:

- Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
- Conduct market research and audience analysis to identify trends, insights, and opportunities for optimization.
- Utilize data-driven insights to optimize campaign performance and achieve KPIs across paid, owned, and earned media channels.

Content Creation & Management:

- Collaborate with internal stakeholders to create compelling content that aligns with brand messaging, voice, and objectives.
- Work closely with the digital media team to manage content and calendars, editorial schedules, and content distribution strategies to ensure timely and consistent delivery of content.

Brand Alignment & Management:

- Ensure brand consistency and alignment across all digital marketing efforts, including content creation, messaging, and visual assets.
- Develop and maintain brand guidelines to ensure cohesive representation across digital touchpoints.
- Collaborate with internal teams to ensure that all digital initiatives adhere to brand standards and reflect the company's values and identity.

Creative Collaboration & Industry Research:

- Work closely with the broader creative team to brainstorm, ideate, and execute innovative digital marketing campaigns and content initiatives.
- Conduct research and analysis on industry trends, competitor strategies, and emerging technologies to inform creative strategies and campaign concepts.
- Facilitate creative workshops and brainstorming sessions to explore new ideas, experiment with different formats, and push the boundaries of digital storytelling.

Digital Marketing Campaign Management:

- Manage digital marketing campaigns from concept development to execution, including platform-specific creative development, on-set shooting, and campaign build-out across multiple platforms.
- Collaborate with videographers, photographers, and other creative professionals to ensure the successful execution of campaign visuals and assets.
- Brief and assist the team in the implementation of campaign elements across various digital channels, ensuring consistency and effectiveness.

**Qualifications**
Bachelor's degree in Marketing, Digital Media, Graphic Design, or a related field.

**Experience**
- 7+ years of experience in digital marketing, content creation, and campaign management.
- A good understanding of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, etc.
- Strong copywriting skills with the ability to create engaging content for various digital channels and target audiences.
- Knowledge of SEO best practices, keyword research tools, and on-page optimization techniques.
- Familiarity with social media management tools and social media analytics.
- Excellent analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions.
- Creative thinker with a passion for storytelling, visual communication, and brand alignment.
- Advanced skills in graphic design software (Adobe Creative Suite, Sketch, Figma, etc.).
- Understanding of HTML/CSS and web development principles for content optimization and website maintenance.

**Additional Information**

In accordance with OUTsurance Insurance Company Ltd Employment Equity goals, preference will be

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