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Digital Marketing Coordinator

1 month ago

Centurion, South Africa Nology Full time

Job Summary:
The Digital Marketing Coordinator is responsible for managing and executing comprehensive digital marketing strategies to enhance online engagement, brand awareness, and lead generation. This role involves a blend of creativity, analytical skills, and technical knowledge to optimize digital campaigns and ensure a seamless user experience across all digital platforms.

**Location**:
Centurion office

Key Duties & Responsibilities:
**Digital Strategy & Campaign Execution**:

- Develop and manage social media plans and campaigns to drive brand engagement.
- Monitor and respond to audience interactions, comments, and messages on social media platforms.
- Analyze campaign performance and provide recommendations to improve ROI and overall effectiveness.

**Website Management & Optimization**:

- Regularly update websites with fresh content, product information, and news updates.
- Ensure website functionality, usability, and responsiveness across devices.
- Monitor website performance using analytics tools, identifying areas for improvement.
- Implement and maintain SEO strategies to improve organic search rankings.

**Content Development & Collaboration**:

- Collaborate with the marketing team to create and distribute digital content that aligns with the overall brand strategy.
- Optimize website content and user experience to enhance customer engagement and conversions.
- Curate engaging content for social media platforms, staying consistent with brand messaging.

**Analytics & Reporting**:

- Analyze website traffic and user behavior to inform marketing decisions and strategy adjustments.
- Track digital advertising, bids, and campaign success, adjusting as necessary to maximize results.

**Trend Monitoring & Best Practices**:

- Stay current with digital marketing trends, social media updates, tools, and best practices.
- Continuously evaluate and adapt strategies to stay competitive and relevant in the digital space.

**Requirements**:
**Internal training**:

- During the first week of your employment, you’ll be presented with a training plan designed to guide you through your on-the-job training experience.

**Minimum Qualifications**:

- Bachelor’s degree in marketing, Digital Media, or related field.
- Relevant certifications in Digital Marketing, such as Google Ads, Google Analytics, SEO, or Social Media Marketing.

**Additional Skills**:

- Excellent communication and collaboration skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of current digital marketing tools, trends, and best practices.
- Adaptability
- Attention to detail
- Creativity

**Required knowledge and experience required**:

- Proven experience in digital marketing, including SEO, PPC, Google Ads, and social media management.
- Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
- Proficiency in using digital marketing tools and platforms (e.g., marketing automation, CRM systems, Adobe Creative Suite).
- Strong understanding of digital advertising, including budgeting, bidding strategies, and campaign optimization.

**Office requirements**:

- Working hours 8h00 to 17h00, Monday to Friday.
- Semi-formal dress code.
- Reliable transport to and from the office
- Excellent language skills (English), both written and verbal
- Overtime due to inherent requirement of job

**Notes**:

- During your employment you shall be obliged to carry out the lawful instructions of the Company faithfully and diligently and always use your best endeavours to promote the best interests of the Company.
- The company reserves the right to vary duties and responsibilities of the staff to suit the future needs of the business giving fair notice in writing.
- Duties must be performed faithfully, diligently and to the best of your abilities.
- Should the Company introduce new methods of working and/or new technology you will be required to co-operate with these changes adapting to new methods of working and/or technology and undergo training as the Company directs.