Tactical Marketing Planner
5 months ago
**Job Number**
- 71212
**Job Type**
- Permanent
**Job Title**
- Tactical Marketing Planner
**Computer Skills**
- Ms Office
**Industry**
- Agriculture
**City**
- Ekurhuleni (East Rand)
**Province**
- Gauteng
**Duties**
- Understand key market business opportunities and point of focus by doing and utilizing resources to perform a high-level market analysis for the applicable production systems, products and customer segments.
- Drive and collaborate with all stake holders on the correct product portfolio and product configuration solutions for targeted markets.
- Develops the tactical marketing plan for specific product line(s) with input from the applicable production system team/s, regional marketing team, customer and market information, sales divisions and support groups.
- Monitors the tactical execution activities (results and metrics) with divisional sales and dealerships.
- Communicates the go-to-marketing and product launch plans to internal branch and sales stakeholders, production systems and dealers as appropriate.
- Provides regular inputs to support groups, including training, marketing communications and parts & service.
- Collaborates with regional marketing and production systems to ensure "value orientated" assets and content are created. Collaborates with marketing communications on press release and copy write (articles, advertisements) content to ensure they are aligned with tactical marketing plans.
- Co-ordinate and execute applicable product training events in collaboration with support from production systems, regional marketing, and sales teams.**Inherent Requirements**
**Education**
- Degree in an Engineering/Technology discipline or equivalent experience. - University Degree (4 years or equivalent)
- Degree in a Marketing discipline or equivalent experience. - University Degree (4 years or equivalent)
**Desired**
- Marketing experience. (4 - 7 years)
- Field experience with regular customer contact, knowledge of dealer/distribution network, limited geographic area of responsibility, and broad product knowledge. (1 - 3 years)
- Project management experience. (Small projects)
- Demonstrated team leadership and mentoring experience. (1 - 3 years)
**Required**
- Competitive market knowledge.
- Understanding of market segmentation and retail distribution systems.
- Skill in business plan development.
- Skill in interpersonal communications, negotiation, and conflict resolution.
- Knowledge of products, customers, markets and competitors.
**What Qualification**
- Engineering/Technology discipline or equivalent experience / Marketing
**Minimum Qualification**
- Bachelors
**Status**
- Available
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