Marketing Manager: Ecommerce/digital: Food Sector

2 weeks ago

Cape Town, South Africa Viv Gordon Placements Full time

**Responsibilities**:
Strategy and Planning
- Works with the management team & Group Marketing CMO to develop the annual marketing strategy, including setting objectives and target metrics for all projects
- Develops the annual calendar of marketing activity with CEO, NPD, Food & Retail teams
- Works with the BI team & Group Marketing CMO to set up & track key consumer & web site metrics, as well as metrics for all marketing activities, to determine effectiveness & ROI.

Growth Marketing
- Tracks & understands key brand growth metrics (new customer acquisition & retention), and develops relevant campaigns to drives sales growth & address negative changes in key metrics
- Works in partnership with the Group Paid Media Lead & supporting agencies to drive customer acquisition via paid media (Google Ads & social media), and ensures conversion via input into UX on the website (working with Product & Dev team)
- Works with Group Partnership Lead & Group CRM Lead to maximise new customer acquisition via partnerships, lead generation campaigns, etc.
- Proactively seeks out new & innovative opportunities to drive customer acquisition beyond existing partnerships & channels.

Always-On Marketing
- Executes compelling, innovative, and integrated evergreen marketing communications, based on the marketing calendar
- Owns all campaign & promotional rollouts, and with internal stakeholders and external suppliers, ensures all deadlines are adhered to, driving executional excellence
- Conceptualises, briefs, and delivers creative brand-building, promotional and growth campaigns, including the creation of strong visuals and collateral to convey messaging, in collaboration with the in-house creative studio and functional experts
- Own retail & communication rollout of all campaigns, supported by the Marketing Coordinator
- Works in partnership with the functional marketing team to grow the community, leveraging the components of the digital eco-system (website, social media, CRM, blog, etc.)
- Works with the functional marketing team to get new partner programmes set up and establishes a good working relationship with partner, incl. management of day-to-day marketing relationship
- Budget management - Sets up budgets and manages implementation to come in on budget.

Packaging Development
- Supports the NPD & Food teams in the development of own-label packaging
- Defines packaging architecture & hierarchy, working with Group Marketing CMO
- Defines key messaging and brief in packaging copy & design for all new own-label products.

Stakeholder Management
- Owns interface with NPD & Food teams in terms of co-ordinating new product launches & promotional plans, and works with Dev team to ensure seamless integration between marketing activities, promotions & web site
- Ensures all stakeholders are delivering to the marketing calendar (functional expert team, creative studio, etc.)

**Requirements**:

- Degree or Diploma in Marketing or Advertising
- 6 - 8 years relevant brand management experience, with a proven track record in digital growth marketing
- Strong digital & growth marketing skills
- Commercially minded, with a strong focus on tracking & understanding key metrics
- Analytical
- Problem solving skills
- Proven track record in digital growth marketing & data-driven decision-making, preferably in an e-commerce environment
- Brief writing and ability to evaluate concept, copy and design
- Strong oral and written communication
- Project & time management skills
- Operational excellence
- Budget management abilities
- Packaging development knowledge
- Attention to detail
- Builds strong relationships
- Negotiation skills
- Entrepreneurial mindset - digs into data to understand the details & connects the dots to understand the bigger picture
- Self-starter who can work independently
- Accountable
- Ability to motivate self and others
- Shows initiative
- Finger on the pulse of current trends & micro-trends (food, health & wellness & pop culture).

City: Cape Town

Country: South Africa

Level of Expertise: Senior

Remuneration: Negotiable

Reference Number: #Kim1003

**Viv Gordon**:
MD & Consultant

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