Digital Marketing Manager

3 weeks ago

Cape Town, South Africa Insphired Full time

Our client in the **Hospitality** industry is currently recruiting for a **_Digital Marketing Manager _**that will be responsible for leading the digital marketing team across strategies for social media management, marketing automation, campaign media, and local restaurant marketing (franchisee clients). Manages and advises on digital budgets across all brands.

Role and Responsibilities

**General Management**:

- In consultation with stakeholders and brand managers; manage, supervise, advise and analyse brand digital marketing plans, which focuses on product quality; positive brand perceptions and revenue growth.
- Manage and supervise all external digital agencies, such as creative; digital media; sentiment; reviews, listings, SEO etc.
- Align with internal business departments and ensure digital marketing expectations from a business and client (franchisee) point of view, are met.
- Guide business Contact Centre in digital response management (social media etc)
- Analyse, and identify digital marketing trends
- Prepare and present comprehensive and detailed reports and presentations for Head of CRM
- Create and Implement Digital Strategy with Head of CRM

**Financial**:

- Provision of cost-effective digital services that facilitate sustainable brand development and market share growth and enabling the achievement of strategic organisational objectives and targets
- Overall management and monitoring of digital marketing delivery and overheads within organisation approved budgets
- Analysis of ROI on Digital marketing interventions
- Service Provider and Contract Management
- Manage and forecast fiscal budget, including monthly review thereof.

**Automation, CRM, Owned Platforms and Social Media**:

- Guiding campaign and always on marketing flows to ensure that personalized, authentic and relevant messages are sent to the right customers at the appropriate times through the marketing automation tools.
- Analysis and reporting of digital marketing campaigns across brands
- Develop custom audience strategy across all digital targeting and tracking (retargeting, loyalty first party database, lookalike audiences etc)
- Collaborating alongside loyalty, e-commerce and design specialist services team on acquisition and retention programmes and campaigns. Leveraging customer campaigns to increase revenue and brand loyalty.
- Champion Conversion Rate Optimisation of all digital marketing efforts
- Analyse and measure digital marketing efforts to meet fiscal KPIs

**Technical Involvement and Projects**:

- Work with external partners in developing technical solutions for clients (franchisees and customers) to solve challenges or meet needs) eg. Contactless Register during COVID-19)
- Work with Product Owner in ensuring best customer experience of the products and programmes

**Human Resources**:

- Management and supervision of direct reports and tasks/projects falling under their management.
- Provide leadership, support and guidance for the full digital marketing team (3)
- Develop processes and internal department structures to improve team communication, structure and management of expectations.
- Ensure efficient use of qualitative methods for all project plans in coordination with research groups
- Define the necessary infrastructure, capability and operational changes necessary to deliver customer experience and digital marketing solutions.

Key Skills and Competencies
- Creative and innovative thinker and planner
- Working knowledge of social media platforms including Facebook, Twitter, YouTube, Pinterest, Instagram; SEO and paid media strategies; websites and apps.
- Good understanding of consumer behaviour in digital environments
- Experiencing in managing budgets and supplier agreements
- Good interpersonal skills and communication with all levels of management
- Excellent analytical and time-management skills
- Exceptional project management and communications skills are essential.
- Have proven experience of managing B2B and B2C campaigns.
- Understand current marketing trends.
- The ability to successfully develop and manage multiple strategies running at the same time.

Qualifications and Education Requirements
- Tertiary education, preferably in business or marketing qualifications
- 4-5 years of experience in digital marketing strategy and team management
- Experience identifying and creating strategies and campaign methodology for target audience
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, Teams, and Excel)
- Experience in Marketing Automation software and methodology
- Experience in Adobe Creative suite (Photoshop, inDesign, Premier Pro) advantageous
- Knowledge of HTML, CSS, mailers and CMS platforms (such as Wordpress or Umbraco) advantageous
- Qualification or experience in managing analytics, adwords, SEO and digital media buying advantageous
- Restaurant experience/knowledge of Franchise Operations advantageous.

  • Sales Agent

    1 month ago

    Cape Town, South Africa Tiger Digital Marketing Full time

    Join our innovative and dynamic digital marketing agency as a remote Sales Agent and play a crucial role in expanding our client base. We're seeking motivated individuals who are passionate about digital marketing and sales, capable of working remotely and independently. **Responsibilities**: - Actively seek, identify, and pursue potential leads and...

  • Sales Agent

    1 month ago

    Cape Town, South Africa Tiger Digital Marketing Full time

    Join our innovative and dynamic digital marketing agency as a remote Sales Agent, pivotal in expanding our client base. We're seeking driven individuals passionate about digital marketing and sales, thriving in a remote, independent work environment. Additionally, this position will serve as our dedicated sales agent for the European market, requiring...

  • Sales Agent

    1 month ago

    Cape Town, South Africa Tiger Digital Marketing Full time

    Join our innovative and dynamic digital marketing agency as a remote Sales Agent, playing a pivotal role in expanding our client base. We're seeking driven individuals who are passionate about digital marketing and sales and can thrive in a remote, independent work environment. **This position will serve as our dedicated sales agent for the American market,...

  • Sales Agent

    1 month ago

    Cape Town, South Africa Tiger Digital Marketing Full time

    Join our innovative and dynamic digital marketing agency as a remote Sales Agent, playing a pivotal role in expanding our client base. We're seeking driven individuals who are passionate about digital marketing and sales and can thrive in a remote, independent work environment. **Responsibilities**: Proactively identify and pursue potential leads and...

  • Digital Marketing Account Manager

    1 month ago

    Cape Town, South Africa Shift ONE digital Full time

    We are looking for a dynamic digital marketing account manager to join our marketing team. In this role, you'll develop and oversee the digital marketing strategies of our clients to ensure that their digital goals are met. You'll also act as the primary point of contact between our clients and the company. To ensure success as a digital account manager,...

  • Sales Agent

    1 month ago

    Cape Town, South Africa Tiger Digital Marketing Full time

    Join our innovative and dynamic digital marketing agency as a remote Sales Agent, pivotal in expanding our client base. We're seeking driven individuals passionate about digital marketing and sales, thriving in a remote, independent work environment. **Additionally, this position will serve as our dedicated sales agent for the United Kingkom market,...

  • Sales Agent

    1 month ago

    Cape Town, South Africa Tiger Digital Marketing Full time

    Join our innovative and dynamic digital marketing agency as a remote Sales Agent, pivotal in expanding our client base. We're seeking driven individuals passionate about digital marketing and sales, thriving in a remote, independent work environment. **This position will serve as our dedicated sales agent for the Australian market, requiring flexibility in...

  • Business Manager

    1 month ago

    Cape Town, South Africa Digital Marketing Africa Full time

    Job Title**:Business Manager** Company: Digital Marketing Africa Location: Cape Town **Job Type**: Full-Time Digital Marketing Africa is seeking a dynamic and experienced Business Manager to join our team. We are looking for a professional with a strong background in the digital marketing industry, website development, and proven management expertise. If...

  • Digital Marketer

    4 weeks ago

    Cape Town, South Africa Heir Digital Full time

    This is a full-time, fully remote, contract agreement. **Responsibilities**: - Copywriting - Social media content calendars and posting - Recruiting and managing influencers - Creating and managing paid social media campaigns - Creating and managing Google ad campaigns **Qualifications**: - 2+ years of marketing experience **Salary**: R12,000.00 -...

  • Digital Marketing Manager

    1 month ago

    Cape Town, South Africa Media Xpose Full time

    Responsibilities **Developing digital marketing strategies**: Responsible for creating comprehensive digital marketing strategies aligned with the overall marketing objectives of the company. This involves understanding the target audience, identifying key digital channels, and setting measurable goals. Ensure consistent brand messaging and effective...

  • Marketing Manager

    18 hours ago

    Cape Town, South Africa HotelJobs.co.za Full time

    **Digital Marketing Manager - inhouse (mid weight)** Cape Town (hybrid) As one of Africa's premier safari operators, we are committed to providing our clients with unparalleled wildlife experiences while promoting conservation and ecological integrity. Join our marketing team as an innovative Mid-Weight Digital Marketing Manager and take our digital...

  • Digital Marketing Manager

    1 month ago

    Cape Town, South Africa Ad Talent Africa Full time

    Who are we: A leading global company in the high-end luxury travel industry.Who are we looking for: We are seeking a dynamic and experienced Digital Marketing Manager to join our team. The ideal candidate will be a self-starter and a digital marketing generalist, capable of handling various aspects of digital marketing including SEO, social media, paid...

  • Digital Marketing Manager

    3 weeks ago

    Cape Town, South Africa Ad Talent Full time

    Who are we: A leading global company in the high-end luxury travel industry. Who are we looking for: We are seeking a dynamic and experienced Digital Marketing Manager to join our team. The ideal candidate will be a self-starter and a digital marketing generalist, capable of handling various aspects of digital marketing including SEO, social media, paid...

  • Digital Marketing Manager

    1 month ago

    Cape Town, South Africa Ad Talent Full time

    Who are we: A leading global company in the high-end luxury travel industry.Who are we looking for: We are seeking a dynamic and experienced Digital Marketing Manager to join our team. The ideal candidate will be a self-starter and a digital marketing generalist, capable of handling various aspects of digital marketing including SEO, social media, paid...

  • Digital Marketing Manager

    5 days ago

    Cape Town, South Africa Frogg Recruitment SA Full time

    Digital Marketing Manager Cape Town Our financial services client needs a digital marketing manager with at least five years of experience. You are responsible for creating, implementing, monitoring, and refining the digital marketing strategies for every digital platform. Directing and organizing marketing initiatives to persuade consumers to select our...

  • Digital Marketing Manager

    6 days ago

    Cape Town, South Africa FROGG Recruitment Full time

    Digital Marketing Manager Cape TownOur financial services client needs a digital marketing manager with at least five years of experience. You are responsible for creating, implementing, monitoring, and refining the digital marketing strategies for every digital platform. Directing and organizing marketing initiatives to persuade consumers to select our...

  • Digital Marketing Manager

    6 days ago

    Cape Town, South Africa Frogg Recruitment SA Full time

    Digital Marketing Manager Cape TownOur financial services client needs a digital marketing manager with at least five years of experience. You are responsible for creating, implementing, monitoring, and refining the digital marketing strategies for every digital platform. Directing and organizing marketing initiatives to persuade consumers to select our...

  • Digital Marketing Manager

    5 days ago

    Cape Town, South Africa Adzuna ZA B C2 Full time

    Digital Marketing Manager Cape TownOur financial services client needs a digital marketing manager with at least five years of experience. You are responsible for creating, implementing, monitoring, and refining the digital marketing strategies for every digital platform. Directing and organizing marketing initiatives to persuade consumers to select our...

  • Digital Marketing Manager

    1 month ago

    Cape Town, South Africa The Perfect Placements Full time

    Our client, a leading forex broker is looking for an experienced and strong Digital Marketing Manager to oversee the performance of all digital channels. This role is for a tech-savvy, out-of-the-box thinking individual who is looking to use their experience to drive innovative acquisition strategies. You’ll work as a fundamental part of the marketing...

  • Digital Marketing Account Manager

    1 month ago

    Cape Town, South Africa Shift One Recruitment Full time

    We are looking for a dynamic digital account manager to join our marketing team. In this role, you'll develop and oversee the digital marketing strategies of our clients to ensure that their digital goals are met. You'll also act as the primary point of contact between our clients and the company. To ensure success as a digital account manager, you should...