Marketing Manager Apparel

2 weeks ago


Cape Town, South Africa Think-Career RPO Full time

Purpose of the job
To develop, integrate Brand and Trade Marketing programs for the South African and Sub-Saharan African markets that leverage local and global marketing initiatives to maximize local business growth, profitability, and consumer equity.
Key Responsibilities
Drive Brand & Trade Marketing campaign planning and maintain marketing activity calendar for Direct to Consumer and Wholesale channels
Own all campaign & promotional rollouts, and with internal stakeholders and external suppliers, ensure all deadlines are adhered to, driving executional excellence
Build demand generation plans for DTC and Wholesale accounts
Align and partner with CRM & Ecommerce Manager
Work with stakeholders to track key metrics for reporting
Coordinate the development, sourcing, production, tracking and delivery of all marketing and retail related tools against set timelines
Drive PR and work with agency to maximize key earned media opportunities
Social media management planning oversight for owned channels and partners social channels
Reporting on Business Reviews, and Campaigns Reviews
Budget management
Minimum Requirements
Bachelors Degree relevant tertiary qualification
8+ years in a similar position
Trade Marketing experience
5+ Retail experience
Experience in the apparel industry preferred
Strong understanding of eCommerce, digital marketing and digitally proficient
Key Competencies
Growth Mindset
Strategic thinker with strong analytical capability
Commercial Acumen
Strong Planning and Organizing skills
Ability to collaborate with different stakeholders across many functions
Assertiveness
Ability to work independently
Ability to work in a fast-paced environment
Problem solving skills and a sense of urgency with decision making
Accountability for the results and the drive for mutual success
Excellent execution and attention to detail
Outstanding organization and time management skills


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