Digital Marketing Manager

2 weeks ago


Cape Town, South Africa Mikyle Consulting Full time

**Job Role: Marketing Manager**

**Introduction**:
**Description**:
The role of Marketing Manager is to support the Senior Marketing Manager in executing the Business’s marketing strategy and priority campaigns. This role is based in Cape Town.

**Start Date**:As soon as possible. 6-month contract (May - October 2023)

**Responsibilities**:

- Contribute to the development and evolution of the retail marketing strategy, organisation and value proposition.
- Brief, develop and implement the retail priority campaigns that support a strong value proposition.
- Ensure campaign messaging aligns with retail value proposition and supports Brand.
- Successful delivery of priority campaigns through agile methodology.
- Participate in and provide input into agile pods and campaigns.
- Execute digital campaigns and initiatives to drive business growth
- Deliver sales, leads or prospecting digital campaigns
- Track, evaluate and report success through effective measurement metrics
- Ensure that robust measurement metrics are in place to track campaign performance, and that these are understood and driven by agencies and other stakeholders.
- Evaluate and track success of agencies’ campaigns against metrics.
- Suggest and implement direct marketing methods to increase profitability
- Ensure timeous post campaign analysis and campaign reporting against campaign targets.
- Provide marketing support to retail businesses and cluster-wide initiatives.
- Ensure alignment of all product campaigns with retail value proposition and priority campaigns.
- Sound stakeholder relationships - both internal (business units) and external (agency partners).

**Knowledge**:

- Strong understanding of digital marketing and social media practices.
- Knowledge of marketing analytics and return on Investment (ROI) measurements.
- Knowledge of managing multiple campaigns and action various initiatives.

**Work Experience**:

- 7 years’ relevant experience in marketing and communications management.
- 3 years’ experience within the Insurance and/or Financial Services Industry.
- Experience in brand management, campaign design and implementation.
- Proven track record in developing, executing and administering a marketing program.
- Proven track record of executing various marketing and communication initiatives.
- Proven track record in planning, executing & tracking digital marketing campaigns to enable business growth through online leads & sales.
- Experience in agile marketing practices will be an advantage.
- Experience in fast moving consumer goods will be an advantage.
- Strong digital marketing experience is required.

**Qualification Requirements**:

- B. Comm degree in Marketing Management, Public Relations or related discipline.

**Job Type**: 6-month contract (May - October 2023)

**Salary**:based on experience

**Job Type**: Contract
Contract length: 6 months

Application Question(s):

- Ability to work in Cape Town on a Hybrid: 3 days a week in office, 2 days online.

**Education**:

- Bachelors (required)

**Experience**:

- marketing and communications: 7 years (required)
- Insurance and/or Financial Services Industry: 3 years (required)

Application Deadline: 2023/05/08


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