Multimedia Officer

1 week ago

Cape Town, South Africa CTICC Full time

**The main purpose**:The Multimedia Officer forms part of the Marketing team and will be responsible for growing the CTICC’s online presence through innovative digital marketing and brand management. The role entails a keen eye for detail, project management skills and a thorough understanding of the online space. The Multimedia Officer oversees the digital aspect such as search engine optimisation, building an online community and making website updates via WordPress.

**Reporting To The**:Head of Marketing

**Key responsibilities will include but are not limited to**:
**1. Social Media**
- Build and manage the CTICC social media presence on Facebook, Twitter, LinkedIn, Instagram, YouTube and TikTok profiles, blogs and other relevant social media communities, including online review sites and forums
- Contribute to the development of a social media strategy aligned to the centre’s vision and through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Maintain consistent brand messaging across all platforms.
- Collaborate with industry stakeholders to increase brand exposure.
- Ensuring monthly paid advertising is activated across various social media channels.
- Develop a social editorial calendar and publishing schedule to manage content and implement specific campaigns/conversations.
- Build own expertise in social media, platforms, news, trends and measurement tools and make recommendations to improve CTICC’s reach and engagement
- Work with the Marketing team to increase efficacy of social media marketing campaigns.
- Implement social media tactics that are aligned to SEO strategies.
- Set and meet monthly goals for each social media platform.

**2. Content Creation**
- Create visual, audio, and multimedia assets for the CTICC media library. These may include (but are not limited to) videos, webpages, and online materials for internal and external marketing.
- Produce professional-standard work which has tone and style appropriate to the audience and is compliant with CTICC's brand guidelines. Produce work efficiently, within time and budget constraints.
- Provide technical expertise (in basic graphic design and image production) to assist the marketing team in creating effective and engaging interactive online assets.
- Developing engaging content that drives potential clients to the corporate websites.
- Support the marketing team by sourcing or creating multimedia support resources for internal and external marketing campaigns and promotions.
- Managing and updating of various CTICC websites’ back-end via WordPress CMS.

**3. Community Engagement**
- Focus on community engagement and the visitor experience. Monitor, listen and respond to comments and questions with immediacy.
- Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

**4. Photography and Videography**
- Managing photography and videography for CTICC stakeholder events as well as events taking place within the centre.
- Ensuring that venue and event image library stays up to date (This may include capturing high quality images when photographers are not available).
- Updating of the CTICC website’s media centre with the latest images and videos.

**5. Conceptualisation and recommendations**
- Conceptualise image and video content ideas and optimise content for engagement across the social media accounts.
- Build own expertise in social media, platforms, news, trends and measurement tools and make recommendations to improve CTICC’s reach and engagement.
- Identify threats and opportunities in user-generated content surrounding the company and report notable threats to appropriate management.
- Brainstorm and work with other teams to generate content ideas and find ways to promote content.
- Determine and track and relevant KPIs, analyse, review and report performance to maximise results.
- Research and compile statistics on the company’s social audience, as well as competitors across various social media platforms
- Manage implementation and analysis of all online (social) giveaways and competitions
- Identify and improve staff development aspects that would help in the generation of content ideas
- Engage experts and influencers to increase brand reach

**Minimum **Qualifications and experience required**:

- Matric (NQF Level 4)
- Diploma in Marketing, Communications or Public Relations (NQF Level 6)
- Minimum 2 years of relevant experience leveraging social media and other media channels in a corporate, marketing or brand-building capacity

**Skills and knowledge**:

- Solid working knowledge of SEO
- Well-versed in Facebook, Twitter, Instagram, YouTube, TikTok and LinkedIn with at least one years’ first-hand experience in community management on these platforms
- Willingness to cover events and work out-of-office hours
- Excellent writing and communica

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