Media Strategist
3 weeks ago
**Media Strategist**:
- Looking for a social media strategist that is a- Five years of minimum experience in social media strategy & management
- Advertising agency experience
- ** Paid advertising experience - a must**
**Essential duties**
Manage media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach the companys target customers.
- Curate and manage content (images, video and written).
- Monitor, listen, and respond to users in a ''social'' way while cultivating leads and sales.
- Conduct online advocacy and facilitate cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Design, create, and manage promotions and social ad campaigns.
- Analyse key metrics and revise strategy as needed.
- Compile reports for management showing results (ROI).
- Become an advocate for the agencies clients in social media spaces, engaging in dialogues, and answering questions where appropriate.
- Demonstrate an ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Implement ongoing education to remain highly effective.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
- Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.
**Requirements**:
- Possesses knowledge and experience in traditional marketing.
- Demonstrates creativity and documented immersion in social media (give links to profiles as examples).
- Experience sourcing and managing content development and publishing.
- Exhibits the flxibility to adapt from creative to analytical side, able to demonstrate why concepts are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Linkedin, etc.) and how each platform can be deployed in different scenarios.
- Displays the ability to effectively communicate information and ideas in written and video format.
- ** Paid advertising experience - is a must**:
- Manage client paid campaigns using the various ads manager tools and platforms,
- Require knowledge of the different ad formats and objectives to formulate paid media strategy.
- Able to set up KPIs, budget management, and analyse results in order to optimise the campaign to achieve results.
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