Digital Media Strategist

2 days ago


Johannesburg, South Africa VMLY&R South Africa Full time

We are looking for a paid media strategist who is passionate about digital media as a whole, someone who isn’t afraid to learn & share their ideas. You will be responsible for strategising, reporting and optimizing all aspects across digital media campaigns. This fantastic opportunity is perfectly suited for a self-motivated individual who will thrive under pressure, who has a keen eye for detail and is able to be both a strategic and a tactical thinker.
Our strategist needs to be able to combine their understanding of a client’s business objectives, with their analytical and digital marketing skills to produce the best strategies possible.
Key responsibilities (including however not restricted to)
Build and maintain positive relationships with clients.
Exceptional team player with the confidence and integrity to earn client and internal team confidence.
Exceptional, effective business professional communication and client presentation skills.
Solid understanding of digital marketing strategy and the ability to communicate digital marketing processes clearly.
Collaborative, innovative and flexible across multiple projects.
Self-sufficient and able to make decisions on your own.
Ambitious with a strong drive to learn more and develop skills
Develop and optimise new approaches to customer acquisition and conversion through all types of digital media
Execute, manage, and measure digital marketing campaigns across paid social and display platforms
Maintain accounts, manage daily and monthly budget caps, and performance against KPIs and provide recommendations to clients
Understand and provide insights into cross-device behavior, and be an expert in digital media across desktop and mobile.
Tracking conversion rates and recommending improvements to UX.

**REQUIREMENTS**:
A minimum of five solid years within paid digital media strategist
Post-matric diploma, degree, qualification in marketing communications, media - a plus
Excellent analytical and problem-solving skills
Experience using PPC/SEO and digital advertising to drive site traffic
Experience with Google AdWords
Proficiency in Word, Excel and PowerPoint
Proficiency with social ad platforms such as Facebook, Instagram, LinkedIn and Twitter
Strong understanding of Google Analytics and Google Tag Manager
Professional and calm demeanor
Self-motivated; self-disciplined; self-starter and efficient
Proactive; methodical and deadline-driven



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