Senior Atl Strategist

4 weeks ago


Johannesburg, South Africa Mindshare SA Full time

Mindshare is looking for an ATL Strategist to join our dynamic team. The ATL Strategist together with the internal team, works hand-in-hand with the clients' marketing department and creative agency to ensure the development of effective and unique media campaigns.

The expectation of a strategist is to immerse themselves within the clients business gaining an acute understanding of the client's needs and goals, as well as the brands' customers, in order to provide clear and consistent input into the communications strategy. Based on given objectives, the strategist applies their knowledge of media and communication platforms to identify the most appropriate vehicles for building awareness of a client's brand.

Strategists are required combine creative thinking with data analysis to determine the most effective and efficient media solutions that will maximize the impact of the brands advertising campaigns. It is also critical that ATL Strategists have a good understanding of the digital landscape to ensure we can develop a full 360 strategic view for our clients.

**_ COMPETENCIES REQUIRED_**

**Knowledge and Qualification**:
5 years' media agency experience in ATL, across a range of industries preferably within a media agency

**Skills**:

- Exceptional verbal, written, communication skills with an analytical mind set
- An excellent work ethic
- Problem solving and proficient time management skills
- Result-oriented with strong communication and analytical skills
- Able to execute under instruction
- Adaptable
- Flexibility
- Good time management
- Driven by deadlines
- Eager to continually learn and develop


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