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Brand Manager

4 weeks ago

Claremont, South Africa Job Crystal Full time

The Group constitutes a group of companies with interests in a number of activities including Utilities (Solar, Backup Power, Generators, Power Management), CCTV Technologies, Healthcare, Retirement Holdings, Telecommunications, and an ISP, Utility Management and infrastructure installation, Property Management, and related activities.

The Group is seeking a Brand Manager to lead the marketing and sales for their Internet ISP and Fibre providing company as well as other brands with the Group.

**Specific duties include, but are not limited to**:

- Marketing:

- Lead digital marketing strategies for comprehensive growth and customer acquisition across all digital platforms.
- Monitor and analyze digital marketing KPIs, swiftly adjusting strategies for optimal performance.
- Utilize SEO tactics to maximize content visibility.
- Manage marketing campaign planning, implementation, and oversight.
- Handle traffic responsibilities by assigning tasks and managing timelines.
- Analyse brand positioning and consumer insights.
- Research target markets, industry trends, and competitor activities.
- Develop PPC and Social Media strategies with budget and implementation plans.
- Create engaging content and manage social media communities.
- Contribute to crafting marketing and communication strategies.
- Translate brand elements into actionable plans.
- Analyse campaign performance and ROI.
- Develop effective digital marketing campaigns for brand growth.
- Generate creative concepts and execute on assigned brands.
- Build relationships with external stakeholders.
- Plan and manage field marketing activations as needed.
- Maintain website branding, copy, and product packages on FNO websites.
- Leads Generation:

- Identifying target audience by understanding demographics, interests, and needs of potential customers
- Create marketing campaigns and materials to attract the attention of the target audience
- Complete site/building visits and interact with prospective customers
- Direct marketing to key clients and prospects
- Research and maintain lead generation database
- Conduct client or market surveys to obtain information about potential leads
- Arrange and participate in on site activations
- Provide accurate and timely information to management

**Qualifications**:

- Bachelor's Degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics or related major
- Clear health record
- Clear criminal record
- Clear credit record
- Contactable references

**Experience and Knowledge**:

- Experience in marketing in the ISP industry will be a distinct advantage
- Experience with research and maintaining database
- Must have hands-on campaign management experience
- Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console
- Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
- Proven ability to develop brand and marketing strategies and communicate recommendations to management
- Advanced writing and language skills

**Skills & Attributes**:

- Analytical aptitude
- Adaptability
- Project Management
- Digital Marketing proficiency
- Leadership skills
- Strategy Development
- Deadline driven
- Discipline - with regard to task completion and accuracy of data
- Organised, with an eye for detail - be able to prioritise a varied workload
- Excellent computer skills
- Excellent communication skills
- Proven organisational skills
- Results-driven
- Ability to professionally present information (verbal/written) to top management
- Be creative
- Enjoy working in a fast-paced, high demand, high-turnaround environment
- Be a team player with excellent interpersonal skills
- Business acumen

Pay: Up to R45 000,00 per month