Marketing & E-commerce Team Leader
2 months ago
**Team Leader - Marketing & E-Commerce Team Leader**
As a Team Leader, you will be responsible for guiding the team in executing innovative marketing & e-commerce strategies across various platforms. You will need strong leadership skills, a collaborative mindset and the ability to drive brand growth and engagement while maintaining Laura James' unique tone of voice.
**Key Responsibilities**:
- Lead and manage a team across social media, marketing, CRM, and customer review relations.
- Assist in developing and implementing our results-driven marketing strategy across all digital channels.
- Work closely with merchandising and Algolia software, ensuring new products are appropriately boosted and overstock items are prioritised when necessary.
- Lead product launches & on going updates, including descriptions, dimensions, imagery and internal linking to optimise online visibility.
- Oversee and contribute to all social ads campaigns & strategies, leveraging insights to maximize ROI.
- Ensure all content, including copywriting, reflects the Laura James tone of voice.
**What We're Looking For**:
- Strong knowledge and experience with Shopify and Klaviyo.
- Expertise in social media platforms (Instagram, Facebook, Pinterest, TikTok) and social ads.
- Demonstrated copywriting skills tailored to brand identity.
- Ability to manage and lead a diverse team in a fast-paced environment.
- Basic proficiency in Adobe Suite (Photoshop, Lightroom).
- Graphic design skills to create visually engaging marketing materials for digital platforms.
- Analytical mindset with experience in performance tracking and reporting.
- Excellent communication, organisational, and time management skills.
**Experience**:
- Marketing: 3 years (required)
- Copywriting: 3 years (preferred)
- Leadership: 4 years (required)
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