Key Account Manager

3 weeks ago


Pretoria, South Africa RCL FOODS Careers Full time

RCL FOODS is seeking a **Key Account Manager **to join our **Baking Division**. The role will be based at our **Pretoria Bakery **and report to the **Sales Executive.**

The Key Account Manager will be responsible for:
Developing and maintaining RCL Foods business with a customer or group of customers according to the company and channel strategy.

Representing the customers' best interests within the RCL Foods environment so that customers' needs are always satisfied.

Developing and managing relationships with large accounts and setting the accounts’ overall strategic direction.

Developing and guiding the implementation of assigned accounts-specific business plans; achieving account profitability and sales targets; serving as the primary account contact; and providing account leadership.

**Duties & Responsibilities**:
**Account Management**

Conduct regular reviews of business performance and promotion strategies.

Manage and develop strong day-to-day relationships with customers

Collaborate internally with cross-functional groups to develop and execute sales initiatives.

Develop and maintain product knowledge of the bread, buns & rolls category

Develop and present fact-based sales proposals to customers.

Seek out and pursue line extensions, new channels, and new business.

Forecast demand for promotional activity

Liaise with marketing and monitor market trends, competitive activities, and new products.

Report meeting results and follow up with all cross-functional groups to capitalize on sales opportunities.

Pursue opportunities unique to each assigned account in terms of marketing, merchandising, and operations.

Execute the strategy through the implementation of volume plan and customer workshops

Undertake competitive market research regularly

Drive the achievement of the account sales budgets in terms of volume.

**Pricing and Negotiation**

Manage pricing with accounts in line with relevant mandates as published

Implement/ negotiate RCL Foods pricing objectives within dedicated accounts

Continuously review and monitor pricing to ensure RCL Foods remains competitive with the highest profitability possible.

Negotiate trade margins advising customers regarding the best price in comparison with competitors, ultimately ensuring the product is successful.

**Promotion Management**

Develop and execute optimal promotional plans and manage promotional investments

Ensure that the promotional grid is always updated and accurate.

Determine the feasibility of promotions and quantify success.

Ensure that RCL FOODS is made aware of promotions and the details to facilitate seamless communication channels.

**Relationship Management**

Build a strong and progressive relationships through all levels with selected customers

Develop a deep understanding of customer needs and their operations and strategic objectives.

Monitor customer performance by tracking customer contribution and market share.

Develop and maintain strong relationships with operations

**Reporting**

Provide monthly feedback to the Sales Executive indicating the tracking of volume versus budget.

Identify improvements and innovations and include them in the reporting and feedback process.

**Minimum Requirements**:
Degree or diploma in Business management

Valid Code EB drivers' license

3 years of relevant experience

Experience in the Baking industry advantage


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