Digital Marketing Specialist

2 months ago

Bellville, South Africa Sanlam Full time

Who are we?

Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture us that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realise their dreams.

Sanlam Multi Data, a fintech payments business, looks, feels and works like a startup, but has the backing and expertise of a leading South African insurance and investment giant - Sanlam. If you live and breathe B2B digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to design, develop, implement, track and optimise our digital and other marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

You should have a passion for results driven campaigns, driving lead generation to the maximum.

**Responsibilities**:
Design, build and maintain our social media presence.
Design, build and maintain “micro-video’s” WhatsApp optimised content and Web content.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimise spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimise user experience.
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborate with agencies and other vendor partners as required.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Collaboration with external clients on shared marketing campaigns and preparing specific marketing material for external clients.
Alignment to Sanlam CI for creating a public presence for Multi Data.
Requirements and Skills

BA/BS/MS degree in marketing or a related field
A minimum of 2 years + proven working experience in B2B digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimising Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Research advertising trends
Research competitors’ pricing and products
Decide on appropriate placement of ads
Determine what content will reach customers
Develop projects to create content
Publish digital marketing content online
Measure digital traffic
Monitor social media and Google Analytics
Optimise paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to stakeholders
Scale campaigns to maximise ROI
Monitor project status and budget
Conduct market research to inform campaigns
Brainstorm and implement experiments and conversion tests
Build a successful career with us

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its four business clusters - Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development. Turnaround time

The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.

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