Digital Marketing Specialist

2 weeks ago

Bellville, Western Cape, South Africa Pepkor Speciality Full time

Shoe City is seeking to employ a digital marketing specialist that will be responsible for the implementation, tracking and optimization of our digital marketing campaigns across all digital channels as well as manage & optimize all our digital platforms.


Key Responsibilities:

Managing the E-commerce (online) store for the brand:

  • Managing the product inflows of the online store
  • Managing and implementing the visuals on the website; ensuring the monthly campaign updates happen on time, as per critical path
  • Tracking & analyzing online sales and reporting feedback to relevant stakeholders Collaborating with other stakeholders & departments ie. web developers, customer service, planners, Ecommerce DC to ensure the online store runs optimally
  • Overseeing any adhoc projects or new concepts the business agrees to trial online. (e.g 3D integration, new products ( A+ integration) ,POPIA, etc.)
  • Basic administrative duties to support ecommerce and website maintenance.

Campaign Management:

  • Ensuring the campaigns are run within the agreed budget and timelines
  • Optimizing digital activities to ensure we get the most out of our campaigns
  • Tracking, analyzing and reporting feedback to relevant stakeholders

Community Management:

  • Ensure customer queries received from digital platforms are responded to in a brandappropriate manner and within the agreed time frame.
  • Overseeing the scheduling of posts, copywriting & customer engagement.

Content Creation:

  • Overseeing the entire content creation process from
  • Drafting the brief(s) for the content creation department;
  • Coordinate the online direction presentations, the planning of it and the execution thereof.
  • Overseeing the process of working with influencers

Responsible for the entire digital footprint of the brand:

  • Review and investigate any new digital-related products
  • Assist with and get involved with any Special projects which may arise which affect the digital platforms of the brand.

Stakeholder Relationships and Management

  • Internal_
  • Acting as the interface between departments
  • Supply users with skills and knowledge of processes related to digital platforms
  • Partner with internal business functions to support them with decisionmaking.
  • Willingness to share knowledge within the broader Speciality Group
  • Share knowledge with internal business areas through partnering with relevant stakeholders
  • Build and maintain good relationships with all business units
  • Drive consistent business processes between Speciality brands.
  • External_
  • Manage relationships and build good relations with group and external service providers
  • Negotiations with suppliers and service providers

Qualifications:

  • Tertiary qualification in a related Marketing or Digital diploma/degree.

Knowledge, Skills and Experience:

  • A minimum of
    3 year's relevant working experience gained in Digital Marketing
  • Experience in Ecommerce & social media management
  • Knowledge of working with website maintenance and social media platforms is essential.
  • Knowledge of digital paid media platforms
  • Driver's license and own vehicle is required as traveling may be required to local suppliers.
  • Proficiency in the latest Google Suit
  • Knowledge of the Shopify system (advantageous)
  • Managing a budget
  • Excellent language skills (verbal and written) in English, and the ability to converse in a second official language would be an advantage
  • Excellent interpersonal and communication skills
  • Excellent customer service orientation.
  • Excellent time management, organizational and administrative skills and presentation skills.

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