Digital Strategy Manager

2 weeks ago

Cape Town, South Africa ninety9cents Full time

Our Cape Town office is looking for a digital strategy manager to join our digital team.
This is a great opportunity for a suitably qualified and experienced digital strategist who wants to flex their muscles on some of the most established brands in South Africa, Africa as well as a few select global clients. You’ll work with and lead a passionate team of digital specialists to deliver work that will guide innovative thinking and inspire our creative teams to generate ideas that work
As a digital strategy manager, you’ll be helping our clients with innovative strategies and partnering with various departments and teams to feed into integrated marketing goals. Ultimately you will help us navigate the landscape by providing the insight that drives thinking that delivers real business results.

Ideally your experience and excellent communication skills will help you thrive in a fast-paced environment and deliver exciting presentations while also driving education of complicated concepts to junior and senior stakeholders alike. Do you have an informed opinion, enjoy playing with tech and tools, passionate about all things digital and data? Then we want to meet you.

**Responsibilities**:
**Leadership**:
Directing strategic thinking for digital within the agency and with our clients
Have a clear understanding of our clients, their business and their brands
Presenting to C-suite clients and leading digital discussions while engaging them with thought leadership to develop trust and credibility for the agency
Ideally be the go-to person in the agency for insights and recommendations
Drive digital innovation by staying on top of new developments
Proactively create strategies, measurement plans and/or proposals to add value to teams and clients

**Strategy**:
Produce reports, research, analysis, audits, planning, pitches, strategy documents and any other output required to help teams and clients meet their goals
Work examples can include behaviour analysis, customer persona and segmentation, landscape analysis, social media listening, website evaluations, usability reviews, communication planning, search engine optimisation and/or identifying channel purpose with supporting launch plans
The work you produce will cover but not be limited to website, app, e-commerce, SEO, social, content, influencer, direct, eCRM, performance and any emerging channels.
Actively conduct competitor, industry and digital landscape reviews

**Output management**:
Connect with client service and creatives to ensure strategy is being implemented effectively or provide strategic input to pivot based on active requirements
Be responsible for all client and agency data points including the set-up, maintenance, management and access thereof
Communicate and liaise with external suppliers and/or key stakeholders (like paid media agencies) to ensure alignment, teamwork and integration
Review department output on a regular basis to ensure the effective health of channels and promotions

**Team management**:
Manage and grow the digital strategy team which currently includes digital strategists, SEO analysts and data analysts.
Mentor your team within their specialisms as well grow their skills and confidence
Ensure effective delegation of work and manage teams’ capacity, manage expectations and source specialty resources as-and-when necessary
Reviewing and signing off on all work done by the team and provide meaningful feedback to ensure all output is of the highest standard
Conduct performance reviews while setting achievable goals and assist with career mapping

**Skills**:
Relevant degree in advertising, marketing, communication science or equivalent
Proven work experience as a digital marketing strategist or digital marketing manager
Excellent verbal and written communication skills
Strong analytical and project management skills
Excellent interpersonal skills
Experience managing a team
Highly organised, deadline driven and confident in a fast-paced environment
Understanding of the South African market across demographics and how this relates to digital channels and communications
Deep understanding of the various digital marketing channels and how to use them differently to achieve campaign and business objectives
Experience with retail brands is beneficial
Comfortable with MAC, Microsoft Office products and Google products
Experience with tools like Google Analytics, Tag Manager, Data Studio, Search Console and experience with similar tools to Falcon, Brand-watch, GWI, Similar Web, AWR, Screaming Frog and Stellar - ultimately display a firm grasp of emerging digital tools

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