Head of Digital Strategy

2 weeks ago

Cape Town, South Africa Recruitment Matters Africa Full time

Our client is looking for a Head of Digital Strategy who will work with and lead a passionate team of digital specialists to deliver work that will guide innovative thinking and inspire our creative teams to generate ideas that work

**Salaries and Benefits**: Negotiable

**Responsibilities**:
**Strategy**:

- Produce reports, research, analysis, audits, planning, pitches, strategy documents and any other output required to help teams and clients meet their goals
- Work examples can include behaviour analysis, customer persona and segmentation, landscape analysis, social media listening, website evaluations, usability reviews, communication planning, search engine optimisation and/or identifying channel purpose with supporting launch plans
- The work you produce will cover but not be limited to website, app, e-Commerce, SEO, social, content, influencer, direct, eCRM, performance and any emerging channels.
- Actively conduct competitor, industry and digital landscape reviews

**Output Management**:

- Connect with Client Service & Creatives to ensure strategy is being implemented effectively or provide strategic input to pivot based on active requirements
- Be responsible for all client and agency data points including the set-up, maintenance, management and access thereof
- Communicate and liaise with external suppliers and/or key stakeholders (like paid media agencies) to ensure alignment, teamwork and integration
- Review department output on a regular basis to ensure the effective health of channels and promotions

**Team Management**:

- Manage and grow the digital strategy team which currently includes digital strategists, SEO analysts and data analysts.
- Mentor your team within their specialisms as well grow their skills and confidence
- Ensure effective delegation of work and manage teams’ capacity, manage expectations and source specialty resources as-and-when necessary
- Reviewing and signing off on all work done by the team and provide meaningful feedback to ensure all output is of the highest standard
- Conduct performance reviews while setting achievable goals and assist with career mapping

**Key Skills**:

- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Excellent interpersonal skills
- Experience managing a team
- Highly organised, deadline driven and confident in a fast-paced environment
- Understanding of the South African market across demographics and how this relates to digital channels and communications
- Deep understanding of the various digital marketing channels and how to use them differently to achieve campaign and business objectives
- Experience with retail brands is beneficial
- Comfortable with MAC, Microsoft Office products and Google products
- Experience with tools like Google Analytics, Tag Manager, Data Studio, Search Console and experience with similar tools to Falcon, Brandwatch, GWI, Similar Web, AWR, Screaming Frog and Stellar - ultimately display a firm grasp of emerging digital tools.

**Qualifications**:

- Relevant degree in advertising, marketing, communication science or equivalent
- Proven work experience as a Digital marketing strategist or Digital marketing manager

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelors (preferred)

**Experience**:

- relevant digital and marketing: 5 years (preferred)

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