Social Media Strategist

2 weeks ago


Cape Town, South Africa AFDA Full time

The social media specialist will be responsible for managing AFDA’s social media marketing across multiple social media platforms. With an excellent understanding of the digital landscape, this individual will develop and implement the social media marketing strategy through both paid and organic online marketing campaigns. They will also be responsible for website development through utilising SEO tools like Google Analytics
Key competencies and responsibilities
Managing and overseeing the online presence and profile of the AFDA brand
Ensuring AFDA utilises the latest digital technologies and SM trends/platforms effectively and efficiently
Understanding the overall brand strategy and translating it into a coherent and effective online marketing and advertising strategy
Oversee website design and development, utilising Google Analytics for SEO and marketing purposes
Develop and oversee the implementation of a cohesive SM strategy through paid and organic advertising across multiple SM platforms
Generate and post engaging and high-quality content on a daily basis - requires a high proficiency and talent for copywriting
Build relationships with multiple stakeholders, from prospective students and feepayers to AFDA academic and support staff
Requirements and skills
Proven work experience as a social media specialist/manager
Experience in creative content creation and management
Excellent copywriting skills
Solid knowledge of SEO and Google Analytics
Ability to analyse and improve SM performance metrics
High proficiency in online advertising
Key personal attributes
Energetic, enthusiastic and self-motivated
Organised, excellent time management and planning
Excellent written communication skills
People’s person, friendly and responsive
A love for providing exceptional customer service as a means to maintain and improve brand reputation
A meticulous nature with razor-sharp attention to detail



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