Retail Media

3 weeks ago

Midrand, South Africa Colgate-Palmolive Full time

No Relocation Assistance Offered
158435 - Midrand, Gauteng, South Africa

**Who We Are**

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

**Job Summary**:
The Retail Media and Performance Marketer role will focus on driving commercial campaigns through retail media and owned digital marketing channels with the objective to drive full funnel activity, sales uplift and media spend return on investment in coordination with Digital Commerce & Brand Marketing teams.

The Performance Marketing Manager will report to the Digital and Media Manager and will work cross functionally by working closely with the eCommerce Shopper Development Manager to strategize, plan and buy all retail media campaigns across selected categories and customers. The resource will also be responsible for all reporting and optimization of retail and digital media endeavours alongside the media agency partner.

**Key Responsibilties**:
Media buying, strategy & planning
- Drive retail media integration into brand experience planning
- Lead paid retail media advertising budgets to efficiently achieve sales and business important metrics in collaboration with eCommerce team
- Handle retail media flow plans alongside agency for selected retailers
- Collaborate with digital commerce team on all retail media negotiations at customer level including annual JBPs
- Develop best in class retail media strategies alongside digital commerce team across selected retailers
- Deliver core retail media planning grids to increase offers and innovations
- Ensure coordination between eCommerce, IBE and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce Events
- Collaborate with the eCommerce team to Assess the sophistication of retailer media network in market, agency scope, and continuously improve way of working based on the market need

**Key Focus KPIs for performance tracking and optimizing**
- Commerce Paid (search share of shelf)
- Click through rates
- Conversion rates / tracking
- Display Marketing
- Push / Messenger Marketing
- Social Media Marketing
- Campaign pages / home page
- Emerging Platforms like Influencer marketing
- 2nd Party data segmentation and delivering personalisation

**Asset Management**
- Lead/Improve assets across channels to support campaigns
- Agency briefing
- Landing Pages, Website, Ad Copy
- Banners, Videos, Campaign Assets
- Social Media and other Digital channels
- Thumbnails
- Optimize campaigns to deliver ROAS
- Integrate Creative X tool to improve creative performance across retail media campaigns

**Required Qualifications**:

- Bachelor’s Degree in Marketing or business-related field
- Understanding of eCommerce channel dynamics Retail media experience is a plus.
- Strong analytical skills with the ability to analyse data, prepare and interpret reports, and communicate actionable results, findings, and recommendations.
- Technical Skills Understanding of marketing technology, including ad servers, DMPs, DSPs, SSPs and bid management tools.
- Proficient in tools such as Google Analytics, Google Tag Manager, SEMrush, and other analytics tools.
- Experience in Mobile and App marketing knowledge of Excel, graphs, and formulas

LI-KS1

**Our Commitment to Sustainability**
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

**Our Commitment to Diversity, Equity & Inclusion**
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

**Equal Opportunity Employer**
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for

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