E-commerce Marketing Manager

3 weeks ago

Midrand, South Africa She Recruits Full time

Bcom Marketing, Communication, or similar and relevant field of study

**Skills and experience required**:
Experience in a FMCG is non-negotiable

Experience in Performance Marketing led campaign

Must have experience with with online retailers such as Takealot, Superbalist, Amazon and agencies

Experience working with media agencies

4 - 6 years’ experience in a similar role and in digital marketing and analytics.

PPC, search engine, display, video, social media and listening tool, mobile advertising and analytics experience.

**Software/ tools experience**: Google Analytics, Google Tag Manager, Google AdWords, Google Search Console, Facebook Business, Twitter Business, excel and keyword tools.

Social ad platforms experience such as Facebook, TikTok, Instagram and Twitter.

Achieve efficient ROI by analysing data and trends in order to continually optimize media campaigns.

Ability to operate on both strategic and tactical levels

**Job description**:
Responsible to analyse ROI, Performance led analytics, commercial acumen, sales knowledge - what deals are we running, our targets, online retailer, understand the e-commerce landscape

Responsible for planning, implementing, and optimising display, search, and video campaigns together with our media agency.

Planning, implementation and reporting.

Consolidate external reports.

Manage and optimise media buys (including digital display, search, social, mobile, etc.).

Drive in-platform search and out-platform SEO optimization with e-Commerce retailers.

Develop and implement scalable traffic acquisition strategies.

Deploy A+ content in-line with company global standards and with all e-Commerce retailers.

Compile annual Digital promotion calendar with all channels.

Create and execute e-Commerce briefs for new campaigns.

Drive e-Commerce KPI’s.

Implement and execute social media strategies.

Proactively identify areas for business growth & media opportunities to help drive revenue.

Perform competitive analysis and competitive landscape research to suggest new campaign ideas and tactics to increase market share.

Identify opportunities to optimize landing page design and UX to improve on-site conversion rates.

Research new campaign ideas and industry trends

Hyper-segmented targeting and remarketing strategies.

Visit our website to see other opportunities.

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