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Social Media Content Manager
1 month ago
Social Media & Content Manager Retail
Midrand - Gauteng - South Africa
ESSENTIAL QUALIFICATIONS AND ATTRIBUTES REQUIRED
- A marketing degree
- Previous experience in digital marketing, social media or advertising
- Previous experience and understanding of the lifestyle category and market segment
- Knowledge of the market
- Willingness to work extended hours
- Good organisational skills and a high degree of accuracy are required
- Exceptional at building and presenting concepts/programs for clients and new business opportunities
- Deep project management understanding
- Proven success working in fast-paced, super-collaborative team environments
- Excellent understanding of all digital marketing platforms and their purpose
- Passion for digital marketing
- Digital brief management
- Meticulous attention to detail.
- Familiar with design principles.
Copy Writing & Content Creation must have experience in the following:
- Sourcing, writing, and editing interesting content.
- Image sourcing and development (including briefing design teams):
- Design and image editing is a big plus (i.e. Adobe Photoshop and Illustrator skills).
- Thorough understanding of digital image and video deployment (including an understanding of acceptable quality and standards).
Social Media must have experience in the following:
- Community management, across popular social media platforms (including Facebook, Twitter, Instagram, LinkedIn, and Google+)
- Managing all company's internal Social Media Platforms
- Social media content production and management (including planning editorial calendars and campaign plans, sourcing and production of content and publishing content):
- This would include Live Event social media content publishing.
- Developing and managing paid social media marketing including:
- Facebook,
- Twitter,
- Instagram,
- LinkedIn,
- Google+,
- YouTube and
- All emerging platforms).
- A working knowledge of the principles of SEO, including keyword research. Knowledgeable in the principles of Search and Social.
- Thorough understanding of social media platform guidelines and policies.
- Developing and managing database growth strategies.
- List management.
Reporting & Analysis must have experience in the following:
- Reporting, analytics, and analysis for all relevant social media platforms.
- Reporting, analytics, and analysis of Google Analytics.
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