Retail & Performance Marketing Manager
7 months ago
No Relocation Assistance Offered
# 159749 - Midrand, Gauteng, South Africa
Job Summary:
The Retail Media and Performance Marketer role will focus on driving commercial campaigns through retail media and owned digital marketing channels with the objective to drive full funnel activity, sales uplift and media spend return on investment in coordination with Digital Commerce & Brand Marketing teams.
End-to-end planning and management of the retail media process will be handled by this resource for the selected retailers. This entails delivery of media strategy, planning, negotiations and management once live. This role will also translate brand, marketing and creative strategies into retail media channel executions.
The resource will also be responsible for all reporting and optimization of retail and digital media endeavors alongside the media agency partner
Key Responsibilties:
• Media buying, strategy & planning
• Drive retail media integration into brand experience planning
• Create and handle retail media flow plans per retailer
• Deliver retail media planning grids
• Develop best in class retail media strategies alongside digital commerce team across selected retailers
• Handle paid retail media advertising budgets to effectively achieve sales and business KPIs in collaboration with eCommerce team
• Collaborate with digital commerce team on retail media negotiations
• Ensure coordination between eCommerce, IBE and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce Events
• Collaborate with the eCommerce team to Assess the sophistication of retailer media network in market, agency scope, and continuously improve way of working based on the market need
• Performance & Reporting of all retail media campaigns
• Measure Campaign Performance & Optimization
• Integrate data into analytics tools and processes (Datorama, MMM)
• Optimize campaigns to extract maximum value
• Handle, Apply and Propose Marketing Budgets/Campaigns
• Competitor Insights
• Customer Analysis
• Campaign Admin and Recon
• Assessment of new retail media solutions given scalability and costs optimization
• Key Focus KPIs for performance tracking and optimizing
• Commerce search share of shelf (paid Paid Search impression share)
• Avg click through rates
• Conversion rates / tracking
• Display Marketing
• Push / Messenger Marketing
• Social Media Marketing
• Email campaigns
• Campaign pages / home page
• Emerging Platforms like Influencer marketing
• 2nd Party data segmentation and delivering personalisation
• Asset Management - content / creative that is shared to selected retail media partners
• Manage/Improve assets across channels to support campaigns
• Agency briefing
• Landing Pages, Website, Ad Copy
• Banners, Videos, Campaign Assets
• Social Media and other Digital channels
• Thumbnails
• Optimize campaigns to deliver ROAS
• Integrate Creative X tool to improve creative performance across retail media campaigns
• Growth and Expansion of retail media campaigns and JBPs
• Discovery, vetting paid networks, platforms, and mediums.
• Scale and focus what works and integrate learning from other
• Support with onboarding processes and integrations
• Contribute to and manage JBP workflows and commitments
• Customer management and communications
• Ability to share media knowledge with Digital Commerce team to negotiate and input into trading terms with customers
Required Qualifications:
• A Bachelor's Degree in Marketing, business-related field, or relevant experience
• Minimum 7 years experience - Retail Media Strategy, Retail Media Channels, Media buying, planning & strategy
• Prior experience with a variety of retail media marketing channels (Paid Search, On-site & off-site display, programmatic, Data Clean Rooms) is essential. Should be able to strategize, implement, and optimize campaigns across multiple platforms
• Understanding of eCommerce channel dynamics
• Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations
Required Technical Skills:
• Understanding of marketing technology, including ad servers, DMPs, DSPs, SSPs and bid management tools.
• Proficient in tools such as Google Analytics, Google Tag Manage and other analytics tools
• Ability to work on customer provided tools
• Advanced knowledge of Excel, graphs, and formulas
-
Retail & Performance Marketing Manager
7 months ago
Midrand, South Africa Colgate-Palmolive Full timeNo Relocation Assistance Offered 159749 - Midrand, Gauteng, South Africa **Who We Are** Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and...
-
Media & Performance Marketing Manager
1 month ago
Midrand, South Africa Colgate-Palmolive Full timeNo Relocation Assistance Offered Job Number #163789 - Midrand, Gauteng, South Africa **Who We Are** Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world,...
-
Media & Performance Marketing Manager
1 month ago
Midrand, South Africa Colgate Full timeEstablished in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci...
-
Media & Performance Marketing Manager
2 months ago
Midrand, South Africa Colgate-Palmolive Company Full timeNo Relocation Assistance OfferedJob Number #163789 - Midrand, Gauteng, South AfricaWho We AreColgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making...
-
Global Retail Media Marketing Lead
1 month ago
Midrand, Gauteng, South Africa Colgate-Palmolive Full timeJob Description:We are seeking a skilled Global Retail Media Marketing Lead to join our team at Colgate-Palmolive.About the Role:This is an exciting opportunity to drive commercial campaigns through retail media and owned digital marketing channels, focusing on driving full funnel activity, sales uplift, and media spend return on investment in coordination...
-
Retail Manager
2 days ago
Midrand, South Africa Eskort Pty Ltd Full timeGauteng, Midrand - (Market related) **Retail Manager - FMCG - Gauteng (Pretoria and Johannesburg)** As our Company expands, we are looking to hire Retail Store Managers for our Retail Stores! The purpose of the role is for the Retail Manager to provide an oversight, lead all operations of the store and ensure that the store functions smoothly while...
-
Retail Regional Sales Manager
6 months ago
Midrand, South Africa Syntech Recruitment Full time**Job Advert Summary**: Are you ready to step into a dynamic role where you can drive growth and represent some of the most exciting consumer brands in the market? Syntech, a rapidly expanding technology distributor, is seeking a Retail Regional Sales Manager to spearhead our presence in Gauteng. If you're passionate about consumer electronics and have a...
-
Retail Manager
2 days ago
Midrand, South Africa Eskort Full timeAs our Company expands, we are looking to hire Retail Store Managers for our Retail Stores! The purpose of the role is for the Retail Manager to provide an oversight, lead all operations of the store and ensure that the store functions smoothly while optimizing profits. **QUALIFICATIONS** - Grade 12 (Requirement) - Diploma/Degree in Retail or Business or...
-
Retail Key Relationship Manager
6 months ago
Midrand, South Africa Syntech Recruitment Full time**Job Advert Summary**: This is your opportunity to join a fast-paced, dynamic team and represent some of the fastest-growing global consumer brands. Working closely with key decision-makers to build markets and add value in line with clear brand strategies. Syntech is a fast-growing technology distributor, and our goal is to improve lives through the...
-
Manager Retail Delivery
7 hours ago
Midrand, South Africa Vodafone Full time**Role purpose**: The Manager: Property Delivery role is a hands-on leadership role that defines, implements and manages people and activities related to rendering support to the full Retail Property Team. This “Shared Service” Portfolio plays a key facilitation and execution role by extracting specialised inputs from the Core Services portfolios...
-
External Account Manager
2 months ago
Midrand, South Africa DataTech Recruitment Full time**External Account Manager - Driving Retail Sales Growth** This role is all about building relationships and driving revenue within the Retail Sales department. You'll be the face of the company for retail clients, responsible for expanding the customer base and exceeding expectations. You must have minimum 3 years of experience in distribution, with a...
-
Gima Sales Representative
7 months ago
Midrand, South Africa Saint Gobain Full time**The Role** - To deliver top line sales revenue and maximise retail accounts performance, in line with Company objectives and strategy. The job incumbent will be working as part of an integrated inland regional team to drive product proposition to retailers in order to develop customer satisfaction and to facilitate demand generation and satisfaction at...
-
Analytics Expert
1 month ago
Midrand, Gauteng, South Africa A 1L Realization (Pty) Ltd Full timeJob DescriptionA 1L Realization (Pty) Ltd is seeking an Analytics Expert - Market Performance Specialist to join their team.About the RoleThe successful candidate will be responsible for working closely with stakeholders to evaluate the performance of various products, campaigns, and initiatives. This will involve providing detailed recommendations and next...
-
Trade Marketing Manager
3 months ago
Midrand, South Africa Saint Gobain Full time**Why do we need you?** - **Trade Marketing Strategy**: Develop and implement comprehensive trade marketing strategies that align with company goals targeted at hardware retailers and specialist distributors within the construction industry. - **Market Analysis**: Conduct market research and competitive analysis to identify trends, opportunities, and...
-
Senior Retail Store Operations Manager
4 weeks ago
Midrand, Gauteng, South Africa Dis-Chem Pharmacies Full timeDis-Chem Pharmacies invites applications for a Senior Retail Store Operations Manager to join their team in Midrand.As a Senior Retail Store Operations Manager, you will be responsible for managing the day-to-day operations of the store, ensuring efficient stock flow to the sales floor, and maintaining accurate inventory levels. You will also participate in...
-
Strategic Retail Solutions Specialist
4 weeks ago
Midrand, Gauteng, South Africa DotActiv Full timeAbout DotActivWe're a leading provider of category management software and advisory services in the South African retail market. Our mission is to accelerate the world's transition to retail sustainability through strategic solutions that drive remarkable performance, exceptional shopping experiences, and meaningful strides towards sustainability.This...
-
Specialist: Retail Model Management
7 hours ago
Midrand, South Africa Vodafone Full time**Role purpose**: Responsible for management of Retail Models including but not limited to Channel/store catalogues; Capability and solution catalogues; Operational frameworks; Service menus Responsible for the management of Retail Playbooks Responsible for Retail Brandwear framework aligned to the Vodacom Retail Model Retail Hero Programme (RHP) -...
-
Strategic Retail Partner Development Manager
2 months ago
Midrand, Gauteng, South Africa Tower Group Full timeOverviewTower Group seeks an experienced Strategic Retail Partner Development Manager to drive business growth through strategic partnerships and collaborations. As a core member of our team, you will be responsible for developing and executing business development strategies that drive revenue growth and expand our market presence.Key...
-
Global Graduate, Marketing
7 months ago
Midrand, South Africa SC Johnson Full time**JOB TITLE**: Global Graduate, Marketing **Location**: Midrand, South Africa **OVERVIEW**: **About the role**: The purpose of this role is to rotate within the marketing and sales department to gain enough experience to be absorbed within the company. **Responsibilities**: - In this position you will have hands on experience working within our sales...
-
General Marketing Assistant
7 hours ago
Midrand, South Africa StaffCentral Consulting Full time**Job Duties/Responsibilities will include**: Assist the operations team in planning, organising and coordinating functions relating to the operations of the business. Maintain an updated contractor and supplier management system. Provide recommendations and suggestions for improvements in any aspects relating to increased performance. Keep up to date...