PPC Executive

3 days ago


Cape Town, South Africa Kadraa Recruitment Full time

**Job Types**:Full-time remote, Permanent

**Experience**:PPC: 3 years (preferred)

Our mission statement is ‘To improve global healthcare through medical education.’

Our primary brand Diploma MSc delivers online postgraduate courses to healthcare professionals both nationally and internationally. Our graduates have come from over one hundred countries across the globe. We are a proactive and energetic team, founded on sound customer service principles and a belief in going the extra mile for our applicants.

**The role**:
Are you a creative, driven self-starter who is obsessed with all things PPC and paid media? Can you hit the ground running in a faced paced results-driven organization?

We are looking for a PPC and paid media specialist to run, manage and monitor our digital paid advertising campaigns.

**Tasks and responsibilities will include**:

- Devising, implementing, and managing paid search campaigns on Google Ads/Microsoft Advertising, Facebook, Instagram, Linkedin, Twitter, and other social media platforms deemed appropriate.
- Manage cross-domain conversion tracking for paid campaigns
- Understanding and analyzing website data from Google Analytics
- Analyze performance and provide insight and recommendations for continual improvement
- Compiling reports measuring PPC activity, analyzing results to inform future campaigns
- Running continual testing and optimization to ensure that CPA is low and conversion rates are high
- Recommend website changes that will improve performance
- Keeping up to date with PPC and paid media trends
- Ideally, 3-5 years of previous PPC and digital performance experience on either client or agency side
- Expert knowledge in Google, Facebook, Bing, LinkedIn, etc paid adverts.
- Proven track record in, user acquisition and relevant exposure across other digital channels.
- Analytical and numbers oriented with a good understanding of Google Analytics
- Familiar with tools such as Google Sheets, Data Studio, AhRefs, etc.
- Ability to analyze and present results in a clear and effective manner
- Best practice PPC campaign builds, keyword research, and management


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