Digital Marketing Specialist

1 month ago

Cape Town, Western Cape, South Africa EMAPPLY Full time

This position is open for an experienced Digital Marketing Specialist to join our team in Sydney, Australia.

Role: Full-time (Remote)

Hours: 10:00am - 6:00pm AEST - Time zone in Sydney NSW, Australia (GMT+10)

Salary: $2070 AUD - $2595 AUD per month

About the Role:

We are seeking a highly skilled Google Ads Specialist to develop and execute PPC advertising campaigns that generate immediate and impactful results for our clients. You will be responsible for creating and managing effective Google Ads campaigns, optimising performance, and ensuring client satisfaction.

Key Responsibilities:
  • Deliver Quick Results: Develop and execute PPC advertising campaigns that generate immediate and impactful results for our clients.
  • Develop Strategy and Goals: Create and execute PPC advertising campaigns on platforms like Google Search, Google Mobile Ads, YouTube, and Google Display Partners. Define campaign objectives and strategies.
  • Campaign Launch: Conduct thorough research to identify the most suitable and well-rated keywords for each campaign. Craft compelling AdWords Ads and targeted Search Campaigns, while effectively utilizing Display and Re-Marketing campaigns.
  • Campaign Management: Monitor and optimize campaigns weekly and monthly. Analyze ad performance to identify the most effective strategies, ensuring budget allocation maximizes ROI.
  • Performance Reporting: Generate regular performance reports (weekly or monthly) to evaluate campaign performance against set goals and objectives. Make strategic adjustments as needed.
  • Funnel Optimization: Manage and optimize landing pages and websites, including the installation of conversion code and tracking pixels. Continuously monitor and improve results.
  • Client Communication: Effectively communicate campaign strategies to Account Managers who will relay them to clients. Collaborate to achieve client satisfaction.
  • Performance Analysis: Prepare performance analysis reports and make recommendations for corrective modifications to achieve ongoing optimization.
  • Stay Informed: Keep abreast of industry trends and identify opportunities within paid search to benefit our clients.
Requirements:

To succeed in this role, you will need:

  • 3-5+ Years of Google Ads Experience: Proven expertise in managing PPC campaigns, with a strong track record of success.
  • Strong Knowledge of the Australian Market: Familiarity with the nuances of the Australian market is essential.
  • Remote Work Setup: Must have a reliable home office setup with fast and backup internet connectivity and no electrical breakdown issues.
  • Communication and Presentation Skills: Excellent communication and presentation abilities to effectively convey campaign strategies and insights.
  • Google Ads Certification: Google Ads certification(s) is highly valued.
  • Resume & Portfolio required (Bonus: Cover letter describing experience)
What We Offer:
  • Work from home
  • Competitive remuneration
  • Opportunities for professional growth within the organisation
  • Access to ongoing training and development opportunities
  • Very supportive management team
About Our Client:

Our client is a bespoke digital marketing agency, whose services are used to create entire SEO campaigns for their clients that convert traffic to leads and sales. Their SEO experts ensure alignment with Google practices and get direct updates when Google search algorithms change. Our client helps their clients grow their businesses by getting their company website on those first few Search Engine Results Pages. They also assist businesses in ranking websites, social pages, videos, and other online properties.

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