PPC Specialist

3 days ago

Cape Town, South Africa Kadraa Recruitment Full time

**Position**: Digital Ad Ops Manager

**Reporting into**: Digital director

**Salary**: R35,000 to R50,000 dependent on experience

**Based**: Remote from South Africa

**Starting**: Immediately

**Who we're looking for**:
We’re looking for a talented Ad ops manager to join our experienced team in

the technical requirements in digital advertising.

The most important thing we look for is a ‘can do’ attitude and someone who

has a passion for their area of responsibility. Its all about the fusion of the

technical with the world of advertising and making sure everything works.

The role would suit someone who has experience in managing campaign

implementation and tracking and wants to progress into a more rounded and

senior role.

If that’s you, you’ll be working closely with our clients to gain an in-depth

understanding of their needs, and you’ll be the key person to activate media

plans and make sure they go live on time, produce the data to make sure the

team can optimize and generally assist with all things technical across the

whole agency and client protfolio. That will include not just assisting client

campaigns but also developing the agency capability in everything from

reporting to client account management.

**Job Purpose**:
In conjunction with the Digital Director, you will be responsible for making sure

campaigns are set up and tracked correctly. That the digital team have access

to the data required from campaigns and that the dashboarding is fit for

purpose and market-leading.

Making sure that all market developments are anticipated and acted on to

assist both the company and the clients they serve.

Helping any form of technical requirement as it comes up from Google

analytics through to the company’s own website.

**Responsibilities**:

- Responsible for effective campaign trafficking, management and monitoring for a portfolio of clients
- Digital campaign trafficking across all major ad server platforms, third
- party vendor tagging and clients' other data and media vendor tags
- Work closely with internal departments and external partners to ensure timely delivery of all creative materials and their compliance with specs and also brand policies
- Implementation, ad-trafficking and ad-management of all campaigns
- Ensure appropriate tracking is in place for all relevant parties in order to accurately measure and help achieve campaign objectives
- Analyse and develop tracking on the client’s digital properties to ensure effective user and conversion measurement takes place
- Ensure that all web analytics, behavioural targeting and other optimisation technologies are implemented correctly in the execution
- Implement and thoroughly test all 3rd party pixels including brand safety and ad fraud verification partners
- Monitor campaign delivery and suggest optimisation solutions
- Collaborate with account teams to work on digital campaign briefs to determine and flesh out trafficking and tagging requirements
- Continuing to learn and develop - certifications, exams and training with view to improving the company and personal skills and knowledge
- Commit to expanding knowledge of our client’s businesses and sectors
- Act as a positive, professional ambassador for the company’s Digital Media Team, the overall Media Teams and the agency both internally and externally
- Be able to breakdown and explain complex and technical jargon internally and externally in a simple way
- Be able to analyse data for weekly/monthly reports and present them to clients

**Requirements**:

- An authority for all technical issues involved in running online ad campaigns
- Competent user of multiple ad server technology, Google Ads Manager, Sizmek, and third-party tagging
- Understanding and working knowledge of Google Tag Manager, including data layer, variables, tags and triggers.
- Ability to read all aspects of a tag implementation and diagnosis of potential issues
- Core understanding of digital advertising and associated technology principles, ad-serving, tagging, web analytics, attribution etc
- Competent user of brand safety and quality assurance tools including MOAT, IAS, DoubleVerify
- Experience in trafficking campaigns using dynamic creative
- Excellent communication skills, written and verbal including reporting insights to clients and colleagues
- Excellent commercial awareness, maths skills, and numeracy
- Microsoft Office - particularly Excel, Outlook, Word, PowerPoint
- Experience in using Supermetrics and data studio or similar
- Positive attitude and curious nature

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