Performance Executive

3 weeks ago

Cape Town, South Africa Kadraa Recruitment Full time

**Location**:Fully Remote

**Salary**:Competitive (Depending on experience)

**Contract Type**:Full-Time

**Main Job Purpose**:
You will be involved in all areas of the advertising funnel, from strategy (i.e. plans / building funnel maps) to implementation, i.e. creating profitable strategies. This role is also involved in testing creatives, auditing prospect Facebook & Google accounts and constantly looking for opportunities to improve performance and achieve the best possible ROAS.

The Performance Executive is responsible for delivering exceptional client results using ongoing best and latest practice, split testing and optimization and is supported by the performance management and creative teams.

The Performance Executive is also responsible for pro-activity ensuring and supporting Bolt Digital’s progress in our ever changing landscape though developing understanding and implementation of attribution modelling, best practice reporting and data analysis.

**Key Responsibilities**:

- Launching and optimizing PPC campaigns across Google search, display, shopping and YouTube.
- Launching and optimizing paid social campaigns across Facebook, Instagram & Instagram stories
- Monitoring budgets.
- Tracking KPIs and producing reports.
- Keyword and audience research.
- Knowledge of Facebook Ads Manager & Business manager
- Understanding of custom audiences and lookalike audiences.
- Ability to generate the Facebook pixel, Dynamic products and all FB ads functionality.
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Track KPIs to assess performance and pinpoint issues
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Keep abreast of PPC and SEM trends
- Strong understanding and experience of bidding techniques (AutoBid, CPC, CPM, oCPM).
- Strong at statistical analysis, spreadsheets and reporting.
- Ability to navigate, schedule or generate reports quickly.
- Ability to multi-task and prioritize projects.
- Participate in forming effective paid search & social strategies

**Experience and qualifications**:

- Experience of both Google AdWords (search, display, shopping and YouTube) and paid social (Facebook & Instagram) to support our performance team.
- At least 2 years experience in paid media roles either in agency or on brand side
- Exposure to managing monthly budgets over £10k per month
- Experience in multi channel data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- Agency background preferable
- Google AdWords and Facebook Blueprint certification a bonus.
- Ad spend management experience and strong sense of responsibility for client budgets.
- Knowledge of Facebook Ads Manager & Business manager
- Understanding of custom audiences and lookalike audiences.
- Ability to generate and install the Facebook pixel, Dynamic products and all FB ads functionality.
- Strong understanding and experience of bidding techniques (AutoBid, CPC, CPM, oCPM).

Attributes:

- Be thorough and accurate in reviewing and delivery of work, attention to detail is a key requirement
- Ability to work on multiple projects effectively under short time pressures.
- Ability to prioritize projects and workload
- Strong at statistical analysis, spreadsheets and reporting.
- Ability to navigate, schedule or generate reports quickly.
- Fast at implementation, super important in the dynamic D2C environment
- Love of ongoing learning and desire for personal development.
- Ad spend management experience.
- Fast implementation.
- Go-getter or entrepreneurial mindset.
- Positive attitude.
- Fun and cheerful.
- Team driven.

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