Digital Media Planner

7 months ago

Sandton, South Africa Starcom Full time

**Company Description**
Who we are

RESPONSIBILITIES

Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.

SKILLS AND EXPERIENCE

Experienced cross-platform campaign management and implementation planning.

Ability with speed and accuracy.

JOB FUNCTIONS
- Ensure the effective operational management of all digital media campaigns in your portfolio.
- Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency’s production team.
- Be fully accountable and responsible for all digital implementation requirements.

By:
**Implementation plans**- Building implementation plans in line with the strategic requirements and KPI’s
- Continuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)
- Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other)
- Immediately flag discrepancies, wherever these may rise - creative, budget, timing KPI’s etc.
- Plan and load bookings using Publicis MEPlan tool (training will be provided)

**Campaign Management and AdOps Alignment**- Briefing implementation plans into PowerHub tool to execute the plans in real time (training will be provided).
- Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.
- Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.
- Manage proof of flighting with campaign management - include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
- Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
- Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance

Tracking, Tagging & Taxonomy
- Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised
- Ensure QA testing happens on all campaigns
- Ensure taxonomy is implemented correctly and in line with the brand requirements
- Ensure the correct tagging is implemented

**Creative Agency Alignment**- Send chase lists to the creative agencies in line with the implementation plans
- Chase the creative agencies for the delivery of creative elements for campaign management execution
- Flagging creative delays with client that affect go-live or pacing
- Ensure creative agencies are delivering best-practice creative, on time and on brief
- Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets

**Strategy Alignment**- Align on strategy requirements and deliverables before building implementation plans
- Provide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy.

**Post & Interim Campaign Reports**- Drive the delivery of interim and post campaign reports
- Ensure the data accuracy of reports
- Ensure correct formatting of the reports
- Ensure benchmark and all required information is included in the reports

**Buying & Billing Alignment**
- Collate all invoices
- Check flow-plan actualisation
- Send billing pack and revised CE’s to byer

**Other Reporting**
- Weekly spend tracking
- Weekly creative delivery tracker
- Weekly - Optimisation report
- Recommendations for improvement
- Key insights into the campaigns performance
- Optimisation recommendations
- Regional requests
- Input into close-out reports

**Qualifications**
SKILLS AND EXPERIENCE

Experienced cross-platform campaign management and implementation planning.

Ability with speed and accuracy.
**Additional Information**
Publicis Groupe is an Equal Opportunity Employer.

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