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Digital Marketing Planner

1 week ago

Sandton, South Africa Pepkor Lifestyle Full time

We are seeking a Digital Marketing Planner to join our Retail Media team at Pepkor Lifestyle. The ideal candidate will be responsible for developing and executing strategic multi-channel marketing campaigns that drive sales, revenue growth, and brand awareness.

Key Responsibilities:
  • Campaign Development: Develop and execute comprehensive marketing campaigns across multiple channels.
  • Target Audience Analysis: Conduct market research and analyze customer data to identify target audiences, preferences, and behaviors.
  • Marketing Strategy: Collaborate with cross-functional teams to develop marketing strategies aligned with business objectives.
  • Budget Management: Manage campaign budgets and track expenses.
  • Performance Analysis: Monitor campaign performance and provide data-driven insights for future campaign optimization.

The ideal candidate will have a strong background in marketing and sales, with excellent analytical, communication, and project management skills.

Qualifications:
  • Bachelor's degree in marketing, business or related field.
  • Proven experience as a Digital Marketing Planner or similar role in a marketing or advertising agency.
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • In-depth knowledge of digital marketing channels and metrics.
  • Proficiency with marketing analytics tools and platforms.