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Digital Planner

4 months ago

Sandton, South Africa MediaMix360 Full time

The digital planner will be responsible for ensuring the success of digital media plans based on planning processes, policies and procedure as part of the media agency and implementing the digital strategies.

**Responsibilities**:
Implement digital media plans based on planning processes, policies and procedure as part of the media planning team:
Develop and present digital media plans that maximise ROI for our clients.
Foster strong relationship with client and partner agencies
Build relationships with publishers/media owners - remain up to date of the latest offerings, ad formats, innovations etc.
Ensure the media budget is efficiently and effectively optimised, ensuring timely delivery of campaigns against campaign objectives, budget and KPI's
Identify the right audiences and channels for campaign
Keep abreast of competitor activity/new market communication
Completion of all monthly and campaign reporting
Liaising and driving third-party agencies to ensure timeous submission of reporting to clients
Ensuring necessary reports are complete, checked and approved before being sent to the client

**Skills**:Must have agency experience in digital planner role
Minimum five years' experience in a digital media planning
Strong understanding and knowledge of all digital marketing channels, ad technologies and cross-media solutions including but not limited to Google Ads, Facebook Ads, Instagram Ads, Linked Ads, community media, booked media, programmatic media, tracking, measurement and reporting.
Strong understanding of and implementation of insights tools
- Meltwater, Facebook Insights, Google Analytics.
Ability to solve problems and be solutions driven
Strong use of MS Suite
- Powerpoint, Excel and Word
Education and experience
Three-year diploma or degree in marketing, communications, advertising/media management or equivalent
At least five years' TTL experience within a media, digital advertising agency or media owner
Google and Facebook Certificate
Understanding of community media.
Experience in government client is advantageous.

**Key qualities**:
Good Communication Skills
Positive, friendly and approachable
Open minded and willing to learn
Ability to work well within a team, but also able to work independently and prioritize multiple work streams
work well under pressure
Excellent attention to detail and accuracy
well-presented and professional