Manager Digital Marketing and Paid Media

6 months ago

Sandton, South Africa Absa Bank Limited Full time

Empowering Africa’s tomorrow, together one story at a time.
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary

As a key player in our modern marketing team, you'll will implement our digital marketing strategy and execution, ensuring effective performance across all digital channels. You'll set standards for best practices, oversee teams, and drive growth while prioritizing client satisfaction.

**Job Description**:
The key responsibilities of this role include:

- Developing tactical plans to boost revenue with a focus on client engagement.
- Implementing analytical tracking to enhance performance across digital channels.
- Creating business cases for innovative growth strategies and defensive measures.
- Aligning digital marketing strategy with industry standards for profitable growth.
- Fostering collaboration across departments to maximize outcomes.
- Managing teams to achieve performance targets and human capital objectives.
- Championing employee development and continuous learning initiatives.
- Providing thought leadership and expertise in digital marketing.
- Allocating budgets strategically to support delivery plans.
- Implementing risk management and compliance frameworks.
- Driving policy implementation to enhance sales and future-readiness.
- Cultivating strategic partnerships for innovation and integrated solutions.
- Ensuring a seamless customer experience throughout the value chain.
- Utilizing Salesforce Marketing Cloud to optimize campaign effectiveness.

The qualifications and experience required for this role are:
Qualifications:

- Bachelor's degree in Marketing Management or related field required.
- Postgraduate degree in Business or related field preferred.
- 4-year tertiary qualification in Marketing/Commercial or Business.

**Experience**:

- 5 to 8 years of digital marketing experience, including 2 to 3 years in a managerial role.
- 8 to 10 years in a similar capacity within Marketing and Communication.
- 5 years marketing management experience.
- 5 years’ experience in marketing.
- Banking industry digital experience

Technical Skills:

- Google AdWords and Analytics certification a plus.
- Experience with SalesForce desirable.
- Proficiency in SEO, SEM, marketing databases, social media, display advertising campaigns, and Salesforce Marketing Cloud.
- Ability to optimize landing pages, user funnels, and conduct A/B testing.
- Familiarity with Google Marketing Platform, social media marketing tools, ad serving platforms, Adobe Analytics, Google Analytics, Google MCC, Facebook Business Manager, and Power BI.
- Intermediate-Advanced Google Marketing Platform Experience with a focus on SA360, DV360, SA360, and Campaign Manager.
- Advanced knowledge of Programmatic buying.
- Strong leadership, client experience, and communication skills.
- Experience with data analysis, research methodologies, and principles of financial and project management.
- Knowledge of relevant regulations.

Personal Traits:

- Solution and result-oriented; analytical thinker.
- Ability to think innovatively and create fresh campaigns.
- Commercial and business understanding.
- Ability to represent digital marketing to the Marketing team effectively.
- Talent in presenting information concisely and accurately.
- Other Considerations:

- Product/industry knowledge not essential but appreciated.
- Awareness of potential restrictions and challenges

Additional Job Description

Strategy and Planning:

- Develop and implement digital marketing plans across core digital channels.
- Drive volume by focusing on the bottom of the funnel and ensuring that pages are built with conversion in mind.
- Constantly review and understand customer needs, motivations, and purchase behaviors.
- Identify improvements to acquisition performance in channels and onsite experience, and shape roadmaps to implement any changes that are required.
- Develop tactical plans to boost revenue with a focus on client engagement.
- Create business cases for innovative growth strategies and defensive measures.
- Align digital marketing strategy with industry standards for profitable growth.
- Participate in the creation of the CIB MCR Digital Marketing media strategy and drive the implementation thereof.
- Identify and interpret local and international digital marketing trends and best practice to assist in the formulation of the digital marketing strategy and plans.

Executional Excellence:

- Ownership and Management:

- Manage marketing technology tools to attract the right clients.
- Handle paid, owned, and earned media marketing.
- Use lead-nurturing tools to convert leads into clients.
- Track analytics to improve digital channel performance.
- Foster collaboration across departments.
- Team Manage

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