Paid Media Transformation Expert
1 month ago
Kimberly-Clark is seeking a highly skilled Paid Media Lead to drive media transformation across various markets. As a key member of our team, you will be responsible for improving media ROI, creating data-driven strategies, and partnering with markets to build capabilities in paid media planning and optimization.
Key Responsibilities- Develop and implement new media operations HUBs, enabling data-guided planning and optimization in markets.
- Partner with markets to build new capabilities in data-guided media planning, media reporting & analysis, and media partnerships.
- Lead 3 Digital and Media leaders in LATAM, EMEA, and APAC to support local markets on implementation.
Kimberly-Clark is a leading global consumer goods company with iconic brands like Huggies, Kleenex, and Cottonelle. We are committed to driving innovation, growth, and impact while maintaining a strong focus on sustainability, inclusion, wellbeing, and career development.
Requirements- 10-15 years of extensive experience in paid media across various markets.
- Proven track record of success in paid media planning and buying, with deep understanding of key platforms, trends, and best practices.
- Bachelor's Degree required; graduate degree preferred.
- Strategic thought leadership: able to translate business and brand objectives to paid media priorities and outcomes.
- Goal-oriented: able to define stretching goals, challenge the status quo, build talent and capability, and be highly accountable for outcomes.
- Strong analytical skills: able to assess, interpret, and integrate learning from multiple sources to enable data-driven media planning and optimization.
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