Automotive Sales Analyst
1 week ago
The focus of the Sales Planner and Analyst is to provide assistance to National & Regional Sales Managers, through data analysis; recommended strategies, tactics and programs that will facilitate the increase in vehicle throughput. To evaluate market competition and price trends in the automotive industry for strategic planning.
**Duties and responsibilities not limited to**:
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**Dealer Sales Targets**:
- Calculation, analysis and control of National Dealer targets.
- Establishment of Regional potential with regard to targets, sales and monitoring of National Dealer performance to target.
- Assisting National Sales Manager and Regional Sales Managers with Dealer AOR sales analysis/trends.
- Assisting National Sales Manager with Dealer performance to target analysis and marketing intelligence.
- Assessment of consistently under-performing Dealers and together with Regional Sales Manager, making recommendations regarding targets and allocation to the National Sales Manager.
**Dealer Allocations**:
- Calculating and determining Regional and Dealer allocation splits.
- Liaising with Corporate Sales Department regarding volume deals.
- Request and collate dealer quarterly commitments.
- Understand dealer commitments vs. off-take.
**Dealer Incentives**:
- Assisting the National Sales Manager in developing Dealer sales incentive proposals and budget.
- Analysing Dealer performance on approved Dealer incentive programs.
- Compiling summary reports of Dealer incentives to Finance for payment and audit.
**Sales Environment**:
- Analysing sales trends and opportunities
- Providing marketing intelligence reports to National Sales Manager and Regional Sales Managers.
- Calculating retail and wholesale efficiencies.
- Track daily retail sales and wholesale.
- Accurately calculate, plan and action sales ordering taking into account stock, retail plan, retail efficiencies and objectives.
**Dealer Forecasts**:
- Providing Dealer sales forecast input to monthly National forecast meeting.
- Coordinating weekly Dealer sales forecast reports.
- Establishing core reasons / agreements / rationale explaining changes in forecasts and movements.
**Other**:
- Map and maintain dealer floor plan requirements.
- Manage and maintain the dealer incentive budget.
**Qualifications and Requirements**:
- Degree in Business or related
- Current experience in same or similar role in the Automotive Industry is essential
- Good communication skills
- Valid drivers license
- High Excel proficiency
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