PPC Specialist
3 days ago
**Description**:
**Salary**:R35,000 - R41,000 (Depending on experience)
**Location**:Fully Remote
**Contract**:Full-Time
Collaborating closely with the SEO Specialist, marketing manager and website team, the PPC Specialist will create, plan, and implement paid advertising campaigns across several digital channels for Good e-Learning’s wide range of products and services.
**Main responsibilities**:
**Account management**:
- Maintenance of a variety of PPC campaigns across a range of digital channels including the Google Ad Network, and social media
**Ad planning, creation, and implementation**:
- Keyword and target audience research (PPC keywords and negative keywords), ad set-up and budget allocation
**Bid strategy**:
- Bid optimization management and optimization at keyword, placement, device, geographic, and demographic levels
**Managing **and optimization of existing campaigns**:
- Overseeing existing campaigns and making recommendations on how to optimize them based on data analysis
**Analyzing **trends and suggesting data-driven improvements**:
- Working with the SEO specialist to keep on top of trends in the market ensuring that ad
- spend is as optimized as possible
**Writing engaging copy and proofing**:
- Ensuring that all copy is error free, is relevant and is continuously checked against the keyword research and bid strategy
**Web conversion analysis**:
- Working with the website team to create and optimize targeted landing pages to increase conversion
**Auditing & reporting**:
- Performing regular audits and reporting the findings to the senior management team as well as suggesting future optimization strategies.
**Key attributes**:
- Proven experience working as a PPC Specialist
- Excellent working knowledge of data analysis and reporting tools
- Solid understanding of SEO best practices and digital marketing concepts and trends
- Solid experience with using multiple ad platforms including AdWords, LinkedIn, Bing, Quora
- Working knowledge of Google Analytics and other third-party UX and reporting tools
- Excellent communication skills, used to influence and collaborate with key stakeholders
**Experience**:
- At least 5 years’ experience preferably from a similar industry
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