Social Media Community Manager

4 hours ago

Cape Town, South Africa GVI Full time

About the role

GVI is an award-winning social enterprise with four brands in its portfolio: GVI People, GVI Planet, Bushwise Field Guides, and Impact Academy. We connect our participants around the world with communities and wildlife in incredible locations. With us, you get to meet like-minded people, learn from organisations that are protecting our natural world and empowering other humans, and find your purpose.

We are looking for a social media community manager who will take GVI’s global success to the next level by innovating audience engagement on our social platforms.

You will proactively grow our audiences, improve our relationships, and deliver excellent customer service on our social media. A key focus for this role is also to manage the operations behind GVI Live, a content program that drives coverage of all GVI’s global bases on social.

Working closest with the Social Media Strategist and Social Media Content Producer, you will represent the voice of GVI’s customers, monitoring and joining conversations strategically and enhancing the customers’ experience.

About you

You enjoy travel, culture and wildlife, and you want access to amazing content in those areas. You’re not happy doing what’s always been done - you want to research, invent and test ideas in collaboration with other talented people.

What you will do

Be one of our internal experts on organic social media platforms, developments and trends
Bring the latest insights and best practices to GVI to help grow our social reach and engagement
Support the Social Media Strategist with the development of overarching social media strategies, specifically providing excellent input around community engagement and growth
Build, grow and manage online communities for Instagram, TikTok, Facebook, LinkedIn and Twitter
Stay on top of emerging and as yet unutilised social platforms and be ready to help develop a presence quickly when it’s right
Actively identify groups, pages, conversations, news and events that provide opportunities to engage GVI’s audiences - and be prepared to create that engagement quickly
Identify trending hashtags and influencers relevant to GVI and its brands, proactively driving dialogue with influencers and consumers within the community
Be immersed in our audience demographic - Gen Zers predominantly in the UK and US - so you speak their language authentically and create content that resonates with them
Be passionate about all things GVI and content our audience is sharing, liking, recommending and talking about
Research trends and tools in the social marketing space - eg proposing new tools for scheduling, social listening and monitoring, and customer service
Help develop GVI’s social listening strategy and own the implementation of it
Be proactive with suggesting and testing new content ideas and formats to help drive rapid growth and engagement
Uphold GVI’s ethics and values in all content you publish
Support, train and advise GVI staff on community management best practices when required
Support the Social Media Strategist in the creation of a strategy for employee advocacy
Engage with GVI staff to generate engagement
Identify and track relevant community data metrics - eg develop monthly reporting and outline key insights (monitoring conversation volume, reach, sentiment etc)
Improve and document GVI’s standards for community management and escalation processes
Collaborate with our support team to facilitate excellent customer service
Manage GVI Live content by coordinating a large distributed group of staff in GVI’s global bases, specifically:
providing training and support to staff as needed
overseeing and maintaining GVI Live documentation
facilitating and tracking the rollout of GVI live content across platforms
Proactively identify new ways to engage with potential partners in GVI’s social marketing space - eg suggesting potential PR partnerships on social media
Support the Social Media Content Producer with brainstorming and developing content when required
Support the Digital Marketing Intern with scheduling tasks when required
Work closely with the Social Media Strategist, Social Media Content Producer and Digital Marketing Intern to ensure GVI’s social presence is supporting our marketing goals What you will need

**Requirements**:
Extensive knowledge of Instagram, TikTok, Facebook, LinkedIn, Twitter and YouTube as well as a familiarity with other current digital platforms (eg Discord)
Excellent attention to detail and understanding of how people interact with content on different social platforms
Excellent understanding of a Gen Z audience, specifically US/UK
Excellent instinct to spot potential for engagement - able to jump on trends and conversations quickly
Ability to write professional, engaging copy
Organised and efficient
An appreciation for the complex issues that surround working in a social enterprise - you must be able to join conversations around conservation, soci

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