Accounts Executive

1 day ago

Cape Town, South Africa Outsource Business Management Solutions Full time

Position**:Account Executive**

Status**:Full-time**

Location**:USA - Remote possibilities**

You will be responsible for brainstorming, developing, and executing the marketing strategy for rSTAR, with a specific focus on sales enablement, lead/demand generation, and Account-Based Marketing.

Working closely with the Strategic Sales & Delivery team, and cross sector leadership teams you will develop and execute compelling marketing campaigns, supporting lead generation efforts, providing website design and maintenance, executing the social media strategy, and reporting on marketing results

The campaigns created and executed will differentiate rSTAR against the competition and make customers aware of the services and solutions we can offer them.

This role will report to the VP Marketing and be crucial in helping the company build marketing plans aligned to business strategy for target customers and prospects.

**Key Responsibilities**:

- Develop and manage brand building/demand generation activities for new and existing services across propositions, industries, and customers
- Be comfortable creating, developing, and executing marketing plans which contain the following types of activities - events, web, social media, PR, document creation (brochures, whitepapers, datasheets, infographics), webinars, video
- Streamline company materials and campaigns to ensure a consistent and concise message and brand standards
- Ensure our brand positioning and messaging is strong and consistent across all marketing channels
- Prepare and manage quarterly budgets for each campaign
- Coordinate sales and marketing efforts to enhance brand awareness in both existing, new and target customers to drive revenue growth
- Analyse market trends, potential client behaviour and analyst views - then translate into key messages and marketing activities aligned to specific company offers
- Set, monitor and report on campaign objectives and progress
- Find opportunities to reach new market segments and expand share of wallet in existing customers
- Develop strong relationships with Strategic Sales, Consultancy, Propositions, and cross sector leadership teams to make sure propositions and Account Based
- Maintain accurate Salesforce data as well as list segmentation of key clients to produce effective campaigns.
- Use Salesforce to produce dashboards, reports and track inbound leads.
- Provide graphic design for digital marketing assets including web content, collateral, sell sheets and webinars
- Contribute to content development and coordination.
- Manage the website to ensure information is up-to-date, accessible, and is effectively endorsed.
- Design and execute digital marketing materials and advertising campaigns that are visually compelling, effective and timely
- Manage website design, content, SEO development and tracking analytics to ensure all content is up to date and relevant
- Manage Facebook, Instagram, and other social media posts and respond to followers
- Support the company by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth
- Plan and organize all team events, take photos, and then market on social media
- Own the digital advertising program
- Develop and track key KPIs, metrics, and campaign ROI

**Required qualifications**:

- Minimum of 3-8 years of progressively responsible marketing & communications experience is required
- Strong knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
- Solid understanding of digital marketing and building omnichannel campaigns to boost demand generation and promote sales enablement, including in-person events, webinars, marketing automation, social media, etc.
- Track record of building and running multiple sales & marketing campaigns in parallel
- Excellent verbal and written communication skills and a strong storyteller
- Exceptional PowerPoint skills with experience in creating client presentations, decks, RFIs/RFPs, etc.
- Entrepreneurial mindset with a ‘can-do' attitude, able to take initiative with strong commercial acumen
- Experience in using and building campaigns via HubSpot.
- Industry knowledge within financial services and technology is highly advantageous
- Skilled in writing and editing content with an attention to detail

Salary range - R9000 - R10 000 based on the years of experience

Experience - 4+ years’ experience

Commission - R600 per deal closed

Location - Fully Remote must have basic Tools, PC, Headset and Internet.

**Job Types**: Full-time, Permanent

**Salary**: R9,000.00 - R10,000.00 per month

COVID-19 considerations:
Remote work and interviews

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