Trade Marketing Manager

4 months ago

Stellenbosch, South Africa Recruitment Matters (Pty) Ltd Full time

Our client is looking for Trade Marketing Manager to join their team.

Responsible for the strategy and for driving functional excellence in Trade Marketing and Category Management across all global business units in collaboration with marketing and sales.
To develop regional or country go to market strategy and manage a team (where applicable) to deliver
- optimize and drive execution of brand, channel and regional or country strategies, delivering on regional or country profit targets and supporting the regional sales force. Champion brand and channel execution standards in the region or country, ensuring brand building.

**Responsibilities**:

- Develop the Channel Go to Market trade strategy to deliver on country aspirations
- Drive the annual channel and prize/pack architecture, tiering and clustering updates in line with national framework.
- Evaluate channel coverage and route market for channel and brief centre of excellence for resource scenario planning
- Develop the picture of success and account prioritization per outlet type, to determine the account investment strategy and inform the rep incentive model
- Develop the annual the commercial channel strategy and guardrails to deliver on country aspirations including tailored service packages for key outlet types
- Develop the in-trade execution guidelines for the channel including merchandising and category management principles
- Build shopper and channel insight for continuous business improvement and a competitive advantage
- All brand positioning and execution elements are developed to align to the brand strategy
- Drive and manage the sales team and merchandising teams to deliver on targets and plans
- Embed and govern execution standards to sales teams and champion channel capability in relevant channel
- Lead, support and equip the sale teams to deliver OTIF (On Time In Full) on plans
- Manage the budget in line with Channel objectives
- Create and execute the brand plans and deliver on brand campaigns according to best practices
- Develops internal & external relationships and networks:

- Influence and ensure buy in of the channel vision and strategy with key internal stakeholders
- Build networks and form strong relationships with external agency networks and important accounts
- Continuously review channel insights and trade innovations
- Review and benchmark: trade spend, planning and execution processes, innovative asset, merchandising and campaign delivery solutions to improve business performance and develop a competitive advantage
- Provide leadership and champion relevant channel capabilities and thinking within the region
- Champion the championing channels capability and provide mentoring and coaching sales teams
- Drive your own development to ensure specialist knowledge/skills to remain world class
- Champion integrated activity planning to improve alignment across sales and trade execution
- Responsible for embedding Winning with Distributors Pillars (Category, BWP, BWC) across our business areas and converting consumer and market intelligence into insight based ‘Bold Moves’ for long term growth.

**Skills**:

- Customer/Trade Marketing
- Brand Marketing
- Category Management, channel strategy and prize/pack architecture
- CMI
- Innovation
- Revenue management - relentless focus on ROI
- P&L savvy
- Able to manage relationships with multiple stakeholders (with conflicting interests/cultural diversity) on both a strategic and tactical level. The ability to have difficult conversations and drive a compelling agenda
- Excellent written and verbal skills
- Able to bring an outside-in perspective and drive innovation
- Supports digital transformation

**Qualifications**:

- A relevant and recognized commercial tertiary qualification (e.g. Bachelor’s degree or Diploma) would be preferable
- Sub Saharan Africa or Country specific exposure is essential
- Proven sales and/or trade marketing experience preferably within FMCG environment
- Knowledge of local trade and channel environment.
- Trade marketing on in-store execution, Below-the-Line (BTL) marketing, merchandising, planograms, cold space strategies, would be preferable
- Business acumen and commercial understanding
- Competence in the use of relevant technology platforms

**Job Types**: Full-time, Permanent

**Education**:

- Bachelors (required)

**Experience**:

- FMCG: 8 years (required)

Ability to Commute:

- Stellenbosch, Western Cape (required)

Ability to Relocate:

- Stellenbosch, Western Cape: Relocate before starting work (required)

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