Sponsorships and Experiential Marketing Manager

2 weeks ago

Sandton, South Africa Discovery Ltd. Full time

**Business Unit**:Marketing**Function**:Marketing Management**Date**:15 Aug 2023- Discovery - Marketing
Sponsorships and Experiential Marketing Manager
- **About Discovery**
- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, we are passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within society.**Key Purpose**
- Experiential marketing, also called "engagement marketing," is a marketing strategy that invites an audience to interact with a business in a real-world situation. Using participatory, hands-on and tangible branding executions, the business shows its customers not just what the company offers, but what it stands for.
The Experiential Marketing Manager role is an integral part of a team specialising in experiential marketing initiatives. Properties include the brand ambassadors’ programme, sports and lifestyle events and initiatives, consumer engagements and other marketing extensions
This position is expected to deliver creative solutions that foster lasting relationships with consumers and the broader South African community. We are looking for a leader to develop programmes and implement cutting-edge ideas that reflect our company’s innovative spirit.
The position requires collaboration with internal and external stakeholders and to help identify unique opportunities to deliver against business objectives, while carefully tracking budgets and results.**Responsibilities**

**To manage and deliver experiential marketing assets by**:
**Functioning as a thought leader with significant knowledge of all aspects of experiential marketing, including cutting-edge techniques to engage and excite the consumer.**
- Monitor industry trends, competitive landscape (strengths, weaknesses and opportunities), digital and social media to inform all existing activity and/or inspire the development of new executions and experiences.
- Be a student of consumers, of competitors and culture. Listen, learn and mine insights that direct the brand into amazing places.

**Develop creative as well as seed ideas for experiences based on marketing strategy, messaging and objectives.**
- Write conceptual content and deliver it in a compelling way in order to achieve buy in.
- Interpret consumer insights and develop and build strategies to deliver on marketing objectives.
- Lead integration amongst the various marketing, advertising and PR partners to ensure consistent brand identification and exposure.
- Provide aesthetic oversight to projects, evaluate and select creative (art and copy) pertaining to the portfolios assets (brand ambassadors’ programme, sports and lifestyle events and initiatives, consumer engagements and other marketing extensions).

**360° event / project management from scheduling to real time execution.**
- Oversee all event planning estimates for project scope. Manage schedules and resource requirements.
- Develop and manage assigned project budgets ensuring programmes are properly budgeted, estimated, and scheduled.
- Develop and manage assigned project plans to ensure milestones are met to a global standard.
- Proactively direct and manage multiple assignments on time and on budget.

**Deliver both internal and client-facing proof of accomplishment.**
- Responsible for overall quality and presentation of project work and effectively developing and communicating marketing strategies and creative standards.
- Own post-mortem ROI evaluation/event follow-ups.

**Areas of responsibility may include but are not limited to**:

- Overall sponsorship management.
- Key input in developing marketing and sponsorship strategies.
- Management of the brand ambassadors and ensuring maximum effectiveness in relation to portfolio businesses.
- Deploying multiple touchpoints effectively to underpin a Discovery-worthy brand experiences.
- Co-ordination of suppliers, and communications to, Discovery communities, including social media and PR coverage.
- Liaising with advertising agencies, writing and managing creative briefs.
- Ensuring that briefs are met timeously.
- Ensuring that events are planned and executed appropriately.
- Managing the production of print and promotional items for sponsorships.
- Managing procurement and budget control processes.
- Ensuring that all sponsorship queries are responded to timeously.
- Monitoring the implementation progress of experiential marketing plans for sponsorships.
- Production of monthly reports, status reports, project reports.
- Managing sponsorship queries and feedback - telephonic and written.
- Unpacking complex business needs and providing creative solutions considering all stakeholders.

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