Channel & Product Analyst

2 days ago


Centurion, South Africa Volkswagen Group Full time

**Job Description and Responsibilities**:

- Formulate and implement Trade / Service Parts marketing activities that promote slow to medium parts which results in higher sales levels and reduced obsolescence.
- Communicating with the Advertising Agency to insure that all our marketing briefs are on track.
- Updating and tracking Dealer performance.
- Co-ordinate parts incentive program, including target setting, including target setting evaluation and rewards to the Dealer network in order to enhance the Brands and increase turnover.
- Development of marketing Bulletins for the Dealer network.
- Maintaining Dealer Parts performance and reporting the findings.
- Ongoing monthly research of HPG performance update.
- Supporting Field Force Team with relevant information regarding HPG’s, Dealer’s wholesale purchases and retail performance in order for the Field Force to performance manage their Dealers.
- Continually benchmark VW Group Parts vs. competitor offering and motor industry development of threats and opportunities in order to propose appropriate action.
- Development of strategic product plans to meet customer requirements (i.e. rationale, range, specification, positioning, pricing, volumes and parts mix).
- Assisting with Dealer queries

**Education and Experience**:

- Bachelor degree / Diploma in Marketing or Commerce 3 years Sales and Marketing experience in Automotive Industry
- 3 years’ experience in a Sales or After-Sales marketing environment

**Skills, Attributes & Other requirements**:
ESSENTIAL:

- 3 years’ experience in a Sales or After-Sales marketing environment
- Advanced proficiency in MS Office (MS Word, Excel, PowerPoint, Outlook) and Internet is essential
- Incentive management experience would be an advantage
- Must have a good knowledge of the Dealer Organization
- Understanding of advertising principles would be an advantage
- Parts technical experience

PREFFERED:

- Be a self-starter and work well under pressure with high workloads
- The ability to clearly communicate at all levels within the organization
- High demands in terms of quality
- Have the ability to pick up trends and formulate reasons for them
- Sound understanding of the market and competitive environment
- Good communication skills (oral & written) & presentation skills are essential
- Analytical thinking



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