Market Intelligence Manager

1 month ago


Johannesburg, South Africa Heineken International B.V. Full time

We Go Places How about you?
Immediate Superior: Sharon Peskin
Location: Johannesburg
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent
Reference Number: 127236
Closing Date: 27/12/2024

Purpose of the job

Key Responsibilities

Strategic Insights & Thought Leadership through Advanced Analytics and Modelling:

- Industry Analysis: Conduct in-depth analysis of industry trends, competitive landscapes, and market dynamics to identify growth opportunities and potential threatsConsumer Behaviour Insights: Research and interpret consumer behaviour trends to inform product innovation, marketing strategies, and business development initiatives.
- Competitive Benchmarking: Regularly track and analyse competitor activities, product launches, and market positioning to identify areas for differentiation.
- Forecasting: Develop market forecasts and predictive models to anticipate future market conditions and align strategies with long-term business goals.
- Advanced analytics: Use of analytical modelling to extract greater value from data sources and provide deeper levels of insight into the available data sources.
- Data Integration models across sales, market share, brand equity, pricing etc to formulate a comprehensive view of market conditions.
- Methodology Enhancement: Continuously refine data collection and analysis methodologies to improve accuracy, relevance, and reliability of insights.
- Technology Utilization & Automation: Leverage advanced tools and analytics platforms (e.g., SPSS, Power BI, Tableau) to streamline data analysis and reporting processes.
- Single Source of Truth: Continued striving to deliver on the need for a single source of truth in key business metrics, working cross functionally across commerce.
- Global Alignment in the analytics area: Keep pace with the global market and understand where and how HEINEKEN BEVERAGES could benefit from global initiatives.

Portfolio & Innovation Insights:

- Product Portfolio Analysis: Evaluate product portfolio performance in the market, identifying gaps, and recommending potential areas for innovation or improvement.
- Opportunity Identification: Use data to pinpoint new business opportunities, white space, and potential market segments for portfolio expansion.
- Innovation Support: Collaborate with the innovation team to validate innovation concepts, using market data and consumer insights to guide development.
- Risk Assessment: Provide data-driven assessments of potential risks associated with new market entries, product launches, or business pivots.

Actionable insights built from market share measurement and estimation:

- Be the custodian of market share measurement information.
- Manage and maintain market read and integrity of data as well as ensuring monthly reporting delivered on time in full with high quality insights which can lead to action : BPR, QPR to the region and local monitoring.
- Advancing our thinking in understanding the underlying drivers and causation of market share development which includes in-trade measures, brand equity and competitor or market related impact.

Cross-Functional Collaboration:

- Data Sharing: Develop and maintain communication channels to share market insights across the organization, ensuring all teams have access to the latest data and trends.
- Briefing & Presentations: Prepare and present detailed reports, dashboards, and insights to cross-functional teams, enabling data-informed decisions.
- Training & Support: Educate internal stakeholders on the use and interpretation of market intelligence to enhance decision-making capabilities.

Performance Monitoring & Continuous Improvement:

- KPI Tracking: Define and monitor KPIs for market intelligence initiatives, evaluating the impact on portfolio performance and business outcomes.
- Feedback Integration: Regularly solicit feedback from internal stakeholders to improve the relevance and usability of insights provided.
- Continuous Improvement: Stay current with industry trends, data analytics advancements, and best practices to enhance market intelligence capabilities.
- Post-Launch Analysis: Conduct post-launch analysis for new products or market entries, providing insights into performance and improvement opportunities.

Job Requirements

1. Education:

- Bachelor’s degree in Marketing, Economics, Business Analytics, Data Science, or a related field; advanced degree or specialization in market research is a plus.

2. Experience:

- 10+ years of experience in data analytics, advanced data modelling and insight generation.
- Personal effectiveness & excellence - Display an iterative learning mentality. Actively seeks out opportunities to learn and develop, and promotes learning and development in others.
- Strong analytical thinker - which can connect data points to reveal insights & opportunities.
- Resilience - Remains determined despite frequent obstacles. Possess high levels of EQ.
- Creative - The abi



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