Digital Analyst: Group Brand

2 days ago

Bellville, South Africa Sanlam Full time

Who are we?
Sanlam was established as a life insurance company in South Africa but has since transformed into a diversified financial services group that operates across the African continent, India, Malaysia and selected developed markets, with listings on the Johannesburg, A2X and Namibian stock exchanges. In 2018 the Group celebrated its centenary as well as 20 years since demutualisation and listing in South Africa and Namibia. Sanlam is one of the largest internationally active insurance groups in the world with a presence in 43 countries and has the biggest non-banking financial services footprint on the African continent.

The Group's four business clusters (Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets and Santam) house the Group's business operations. The Group Office provides strategic direction and support to the four clusters, assisting them in realising their strategies and meeting their business objectives. The Group Office is responsible for governance and for the Group's centralised functions, which include: Finance, Actuarial and Risk Management, Strategy, Human Resources, Market Development and Brand Services.
What will you do?
Sanlam is looking for a strong commercially minded Digital Marketing Analyst to plan, implement and manage the gathering, preparation, analysis and reporting of data that informs data driven digital marketing decisions in line with objectives.

Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience effectively through successful digital marketing campaigns.

Develop performance measurement and reporting framework for digital marketing campaigns and practices
Ensure that the appropriate tagging conventions as well as custom views, dimensions and goal tracking are implemented to support the measurement framework, across platforms
Extract and prepare data
Identify, analyse, and interpret trends or patterns in complex data sets using analytical techniques
Develop recommendations based on the data for changes to marketing tactics and strategies to improve performance
Produce insightful visualisations (reports and/or dashboards) that enable actionable recommendations and outputs
Liaise with key Sanlam stakeholders in the analytics and marketing landscape (incl. agencies) and deal with enquiries
Work closely with sales and marketing teams to identify opportunities for new client acquisition
Collaborate with the BI and CX teams (e.g. customer stream or advanced analytics) to generate insight using advanced analytical techniques
Identify commercial opportunities and recommend innovative solutions
Build models and run simulations to inform and optimise marketing spend for ongoing and upcoming campaigns
Conduct competitive research and analyse benchmarking data
Championing an environment of learning and growth in the field of digital analytics Qualification and Experience:
Bachelor’s degree in marketing, data analysis and/or related fields (stats, maths, computer science)

**Google Academy qualifications**:
Google AdWords Fundamentals Certified
Google Search Advertising Certified
Google Display Advertising Certified
Google Analytics Certified
Google Video Advertising Certified
Google Mobile Advertising Certified
3-5 years experience in the field of digital marketing analytics Expert: Google Marketing Platform, Analytics 360, Tag manager 360, Campaign Manager, Display and video 360, Search ads 360, Optimise, Data Studio, Big Query

**Expert**: Microsoft Excel

**Strong knowledge of and experience with**:
reporting packages
databases
querying (e.g. Business Objects, Tableau, Datorama, SAP, SQL)
Understanding of integrated messaging platforms (e.g. Marketo, Everlytic), marketing automation system (D365) and content management system
Strong analytical mind and an ability to extract, prepare, analyse and visualise data to drive business and marketing decisions Knowledge and Skills
Advanced data analytics skills
Blended skillset - Marketing / Data / Technology
Interpersonal & relationship management skills
Ability to think and act independently as well as collaboratively
Good communication skills and the ability to simplify complex concepts for easy understanding
Influencing skills
Problem solving skills
Strategic thinking skills
Attention to detail with solid organisational skills
Database knowledge
IT Data Analysis
Data Security
MIS Reporting
Database administration and reporting Personal Attributes Interpersonal savvy - Contributing through others Decision quality - Contributing through others Plans and aligns - Contributing through others Optimises work processes - Contributing through others Build a successful career with us
We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its busine

  • Brand Intern: Group Brand: Fixed Term Contract for

    1 week ago

    Bellville, South Africa Sanlam Full time

    Who are we? Sanlam was established as a life insurance company in South Africa but has since transformed into a diversified financial services group that operates across the African continent, India, Malaysia and selected developed markets, with listings on the Johannesburg, A2X and Namibian stock exchanges. In 2018 the Group celebrated its centenary as well...

  • Marketing Writer/junior Digital Marketer

    7 months ago

    Bellville, South Africa Digital Marketing Solutions Full time

    **Exciting Digital Marketing Internship Opportunity at Distance Learning Colleges!** Are you passionate about **digital marketing** and eager to **learn and grow**? Look no further! Matric College, Skills Academy, Bellview Institute of Distance Learning, and Together We Pass, are owned and run by two serial entrepreneurs who have achieved significant...

  • Digital Marketing Specialist

    7 months ago

    Bellville, South Africa Pepkor Speciality Full time

    Shoe City is seeking to employ a digital marketing specialist that will be responsible for the implementation, tracking and optimization of our digital marketing campaigns across all digital channels as well as manage & optimize all our digital platforms. **Key Responsibilities**: **Managing the E-commerce (online) store for the brand**: - Managing the...

  • Head of Brand

    7 months ago

    Bellville, South Africa Sanlam Full time

    Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of...

  • Brand Administrator

    7 months ago

    Bellville, South Africa Sanlam Full time

    Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of...

  • Tester Analyst

    7 months ago

    Bellville, South Africa Sanlam Full time

    **Who are we?** Sanlam Group Technology is responsible for the provision of a digitally enabled technology service as a group COE, drive business and transformation and provide group-wide digital and data architecture. We operate the various technology platforms and shared services, ensure Cyber and Information Security resilience, and act as technology...

  • Digital Marketing Manager: Operations

    7 months ago

    Bellville, South Africa Sanlam Full time

    Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture s that of...

  • Agile Delivery Lead/ Scrum Master

    4 weeks ago

    Bellville, South Africa Sanlam Group Full time

    Job title : Agile Delivery Lead/ Scrum Master : Group Data & ML Platform Tribe Job Location : Western Cape, Bellville Deadline : January 04, 2025 Quick Recommended Links Jobs by Location Job by industries What will you do? We’re a newly created engineering organization on a mission to empower and accelerate autonomous value creation...

  • Marketing & Digital Strategist

    5 days ago

    Bellville, South Africa A24 Group Full time

    We are #NowHiring a Marketing & Digital Strategist, to join our Marketing Team. You would be working on the A24Group of medical recruitment agencies, owned by Penny Streeter OBE. This role requires a highly creative thinker, capable of creating imaginative, engaging content, delivering hands-on care, to meet our business goals. The focus will be on...

  • Marketing Coordinator

    7 months ago

    Bellville, South Africa Brand and Corporate Affairs Full time

    **Introduction** Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings,...

  • Marketing Coordinator

    7 months ago

    Bellville, South Africa Brand and Corporate Affairs Full time

    **Introduction** Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings,...

  • Marketing Coordinator

    7 months ago

    Bellville, South Africa Brand and Corporate Affairs Full time

    **Introduction** Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings,...

  • Recruitment Advisor A24 Group

    7 days ago

    Bellville, South Africa A24 Group Full time

    We are looking for energetic, positive Recruitment Advisors who have the skills, behavioural competencies and proven track record to support and execute our Business Objectives. **Key Responsibilities**: - Be an A24 Group brand ambassador - To act in good faith, be loyal, and perform in the best interests of A24 Group at all times - Liaise with 3rd...

  • Actuarial Analyst

    7 months ago

    Bellville, South Africa Momentum Life Full time

    **Introduction** Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards program), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables businesses and people from all walks of life to achieve their financial goals and life aspirations. **Role Purpose** An opportunity exists...

  • Software Engineer

    4 weeks ago

    Bellville, South Africa Sanlam Group Full time

    Job title : Software Engineer - Data, Group Data & ML Platform Tribe Job Location : Western Cape, Bellville Deadline : January 04, 2025 Quick Recommended Links Jobs by Location Job by industries What will you do? We’re a newly created engineering organisation on a mission to empower and accelerate autonomous value creation through...

  • Portfolio Intelligence Analyst

    7 months ago

    Bellville, South Africa Sanlam Full time

    **Who are we?** Sanlam Group Technology is responsible for the provision of a digitally enabled technology service as a group COE, drive business and transformation and provide group-wide digital and data architecture. We operate the various technology platforms and shared services, ensure Cyber and Information Security resilience, and act as technology...

  • Agile Delivery Lead/ Scrum Master

    3 months ago

    Bellville, South Africa Sanlam Full time

    **Who are we?** Sanlam Group Technology is responsible for the provision of a digitally enabled technology service as a group COE, drive business and transformation and provide group-wide digital and data architecture. We operate the various technology platforms and shared services, ensure Cyber and Information Security resilience, and act as technology...

  • Head: Digital, Data and Bi

    7 months ago

    Bellville, South Africa Sanlam Full time

    **Job Overview - The job purpose of a Head of Digital, Data and Business Intelligence is to strategically lead and oversee the organization's digital transformation initiatives. This involves harnessing data-driven insights, implementing advanced analytics, and optimizing business processes to enhance efficiency.- The role encompasses shaping a cohesive...

  • Senior Software Engineer

    4 weeks ago

    Bellville, South Africa Sanlam Group Full time

    Job title : Senior Software Engineer - Data, Group Data & ML Platform Tribe Job Location : Western Cape, Bellville Deadline : January 04, 2025 Quick Recommended Links Jobs by Location Job by industries What will you do? We’re a newly created engineering organisation on a mission to empower and accelerate autonomous value creation...

  • Senior Digital Marketing Specialist

    7 months ago

    Bellville, South Africa Cipla Full time

    **Division**: Commercial **Department**: Marketing OTC **Employment Type**: Permanent **Job Purpose**: Assistance to the Lead: OTC Digital in creating daily content, managing and maintaining social media marketing platforms, SEO implementation as well as new digital platform research. Managing and collating analytics from various sources, creating reports...