Brand Executive Grafton Everest
6 months ago
**Purpose Summary**
The Brand Executive develops plans for the brand, customer experience, product offering and brand loyalty to drive the organization’s brand awareness and achieve the sales and profit objectives.. He/She champions the brand identity and offering throughout the organization and marketplace..
**Qualifications required**
- Degree or equivalent in Sales and Marketing
**Experience required**
- +6 year's sales and marketing experience
- Furniture manufacturing experience will be an added advantage
- Collect and examine customer satisfaction and feedback.
- Conduct activities to communicate the business value proposition to the customers.
- Conduct research to identify consumer trends.
- Conduct the customer loyalty plans.
- Examine the market trends to improve the offline marketing activities.
- Execute the brand campaigns.
- Generate customer awareness.
- Implement activities to deliver a consistent customer experience.
- Implement alternate market research channels.
- Implement innovation offerings to drive higher customer loyalty.
- Implement the brand communication plans.
- Implement the brand plans.
- Maintain the customer retention programmes.
- Manage the effectiveness of branding and customer loyalty programmes.
- Manage the product quality, design and brand alignment.
- Manage the input requirements to ensure product delivery.
- Predict emerging market needs.
- Conduct opposition activity surveillance
*
**Key Performance Indicators**
- Identify new business/sales opportunities
- Grow current customer sales targets
- Measure and achieve brand objectives in line with company objectives
- Develop a brand strategy and roll out to customers
- Perform within the agreed divisional and brand strategies
- Grow brand awareness within the industry
- Increase customer acquisition
- Ensure feelings, experiences and perceptions your customers have about your brand are positive
- Implement and maintain Customer satisfaction score survey
- Monitor and report on consumer brand consciousness
- Monitor and report on customer buying behaviour and trends
- Develop, design and implement new brand concepts
- Create new customer relationships and maintain current customer relationships
**Job Types**: Full-time, Permanent
**Salary**: R423 094,24 - R1 000 000,00 per year
Application Question(s):
- Advise salary expectation
Ability to Relocate:
- Johannesburg, Gauteng: Relocate before starting work (required)
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