Senior CRM Executive

3 weeks ago


Cape Town, South Africa CV Library Full time

At CV-Library, we have a simple vision: to help the world to work and we are looking for exceptional and talented people to help us realise this vision in both UK and overseas markets.

We are in a period of accelerated growth, following a year of key strategic acquisitions and significant investment across all parts of the business from Tech and Data to People and HR, there’s never been a more exciting time to join us or a better place to grow your career

**The Role**

**Responsibilities**:

- Develop and executive B2B CRM strategies using **Microsoft Dynamics Marketing** to support demand generation and sales pipeline growth
- Lead the segmentation, targeting and personalisation of communications for lead nurturing, engagement and conversion
- Design and implement automated workflows, including lead scoring and drip campaigns to move prospects through the sales funnel
- Collaborate with sales and marketing teams to ensure CRM alignment with business goals, including a pipeline management, customer journey mapping, and sales handover processes
- Utilise data-driven insights to track, measure and improve campaign performance and report on key CRM KPIs
- Stay updated on CRM and marketing trends, suggesting new tools and methodologies to enhance B2B engagement
- Support the integration of the CRM platform with other marketing tools to ensure a unified customer view and streamline processes

**Requirements**:

- Essential:_
- Proven experience in a Senior CRM role with a focus on B2B marketing
- Strong understanding of CRM best practices, including segmentation, lead nurturing and pipeline management
- Experience working closely with sales teams to align CRM strategies with business objectives
- Strong analytical skills, with the ability to interpret data and make actionable recommendations
- Excellent project management skills, with the ability to handle multiple campaigns and projects simultaneously
- Strong communication and stakeholder management skills
- Desirable:_
- Experience working in recruitment or related industries
- Knowledge of other marketing automation tools and CRM systems
- Familiarity with A/B testing, propensity modelling and customer behaviour analytics
- Experience integrating CRM platforms with analytical tools and tracking systems

**Benefits


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