Principal Partner Alliances Marketing Specialist

2 months ago

Johannesburg, South Africa NTT DATA Full time

**Make an impact with NTT DATA**
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it’s a place where you can grow, belong and thrive.

**Your day at NTT DATA**

This is a key role within the Alliances Partner Marketing team, requiring the job holder to be market driven and have a good understanding of NTT DATA, Inc.’s cloud/DC, security, networking & services capabilities. This role encompasses partnership value proposition development and marketing programs to build sales pipeline.

**What you'll be doing**

**Key Responsibilities**:
**Joint partner marketing strategy**
- Work closely with global and regional Marketing functions as well as global and regional Alliance partner leads, divisional marketing leads & divisional SMEs to build a robust marketing strategy and plan as well as to manage the strategic partnership with PANW.
- Develop a one, two and three-year strategic marketing plan - in collaboration with global and regional marketing, divisional stakeholders, as well as partner counterparts - to translate strategic business objectives into executable marketing programs and tactics (striking a balance between global marketing and regional lead generation activity).
- Drive revenue, brand and communication plans and programs aligned to joint NTT DATA, Inc.’s and partner/s’ business objectives:

- drive the global joint go-to-market plan.
- focus on differentiated solutions/services positioning.
- understand market trends and competitive plays.
- maintenance of branding, digital platforms and collateral

**Joint strategic investment agreements**
- Develop and manage the joint global strategic investment agreements to meet the organizations’ business, marketing, and sales objectives.
- Drive awareness of the joint program/value proposition, as well as in-region demand generation to drive NTT DATA, Inc. and partner pipeline, across all stakeholders.
- Enable our teams to articulate the benefits of these initiatives and ensure that the agreed deliverables and timelines are met.
- Track, measure and report on the ROI, pipeline and financial aspects of these agreements.
- Work closely on executing on the PANW MOU Agreement and associated marketing budgets driving focused marketing plans for NTT DATA, Inc.

**Sales enablement**
- Support/work with divisional marketing and sales enablement functions to develop collateral (aligned to global initiatives) that will equip NTT DATA, Inc.’s as well as the partners’ sales organizations to sell together.
- Understand what partner-developed training materials, systems and tools are accessible to NTT DATA, Inc. and how to utilize these, where applicable.

**Partnership communication**

Develop and execute a communications plan and cadence into NTT DATA, Inc. and the Partner that will:

- Keep the partnership top of mind in the organizations
- Develop and manage structured communication and engagement plan i.e support quarterly business reviews (QBRs), marketing reviews (QMRs), partner and business updates across digital platforms (HighSpot/Yammer), collateral and case studies, etc.

**Communications and thought leadership programs**

Drive both strategic and tactical brand-building opportunities, in the form of:

- Big-ticket case studies
- Social media
- Events
- Speaking opportunities
- Partner awards
- Joint blogs

**Budget management**
- Understand how to access partner marketing and program funds to drive joint global and regional marketing activities supporting brand awareness and revenue goals.
- Actively looking for/developing opportunities to utilize these funds to benefit NTT DATA, Inc.’s as well as the partner.
- Manage & track all types of partner funding available and ensure that all marketing initiatives are delivered within budget.
- Ensure all proof of execution (POE) is submitted in accordance with the Partner’s processes and timelines
- Work closely with Finance to ensure all Partner funds are recorded and accounted for in the P&L

**Reporting and metrics**
- Ownership of metrics/measurement, i.e., key performance indicators (KPIs) and reporting, of joint marketing activities against agreed initiatives, communications of joint successes as outlined in the marketing plan.
- Monitoring and analysing the effectiveness of marketing activities, providing Partner with updates on campaign and marketing activity performance, taking measure to introduce corrective actions to improve performance.

**Partner Marketing Campaigns & Programs**
- Engage with various stakeholders throughout the business to identify a portfolio of opportunities for joint campaigns and activities with the Partner, ensuring close business alignment, regional buy-in and partner relevance.
- Actively engage with Alliance and business leads to encourage participation and investment

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