Senior Partner Alliances Marketing Manager
3 weeks ago
NTT is a leading global IT solutions and services organisation that brings together people, data and things to create a better and more sustainable future.
In today’s ‘iNTTerconnected’ world, connections matter more now than ever. By bringing together talented people, world-class technology partners and emerging innovators, we help our clients solve some of the world’s most significant technological, business and societal challenges.
With people at the heart of our success, NTT is committed to attracting and growing the best talent and providing an environment where everyone feels they can belong and their contribution matters.
**Want to be a part of our team?**
This is a key role within the Alliances Partner Marketing team, requiring the job holder to be market driven and have a good understanding of NTT Ltd’s cloud/DC, security, collaboration, networking & services capabilities. This role encompasses partnership value proposition development and marketing programs to build sales pipeline.
**Working at NTT**
**Key Roles and Responsibilities**:
**Joint partner marketing strategy**
- Work closely with global and regional Marketing functions as well as the Global and Regional Alliance partner leads, Divisional marketing leads and the Head of the Global Microsoft Alliance NTT Data Corp to build a robust marketing strategy and plan as well as to manage the strategic partnership with Microsoft.
- Develop a one, two and three-year strategic marketing plan - in collaboration with global and regional marketing, divisional stakeholders, as well as partner counterparts - to translate strategic business objectives into executable marketing programs and tactics (striking a balance between global marketing and regional lead generation activity).
- Drive revenue, brand and communication plans and programs aligned to joint NTT Ltd’s and partners’ business objectives:
- drive the global joint go-to-market plan.
- focus on differentiated solutions/services positioning.
- understand market trends and competitive plays.
- maintenance of branding, digital platforms and collateral
**Joint strategic investment agreements**
- Develop and manage the joint global strategic investment agreements to meet the organizations’ business, marketing, and sales objectives.
- Drive awareness of the joint program/value proposition, as well as in-region demand generation to drive NTT Ltd. and partner pipeline, across all organizations’ stakeholders.
- Enabling our mutual teams to articulate the benefits of these initiatives and ensuring that the agree deliverables are met.
- Track, measure and report on the ROI, and financial aspects of these agreements.
- Work closely on executing on the Global Microsoft SAIA Agreement and associated Co-Op funding driving focused marketing plans for NTT Ltd.
**Sales enablement**
- Work with Solutions Marketing and Sales Enablement functions to develop collateral, tools and programs (aligned to global initiatives) that will equip NTT’s, as well as the partners’ sales organizations to sell together.
- Understand what partner-developed training materials, systems and tools are accessible to NTT, and how to utilize these, where applicable.
**Partnership communication**
Develop and execute a communications plan and cadence into NTT and the Partner that will:
- Keep the partnership top of mind in the organizations
- Develop and manage structured communication and engagement plan i.e., quarterly business reviews (QBRs), quarterly marketing reviews (QMRs), partner and business updates across digital platforms, newsletters, collateral and case studies, etc.
**Communications and thought leadership programs**
Drive both strategic and tactical brand-building opportunities, in the form of:
- Big-ticket case studies
- Social media
- Events
- Speaking opportunities
- Partner awards
- Joint blogs
**Budget management**
- Understand how to access partner marketing, and program funds to drive joint global and regional marketing activities supporting brand awareness and revenue goals.
- Actively looking for/developing opportunities to utilize these funds to benefit NTT, as well as the partner.
- Develop and manage the allocated marketing budget, partner funding, and ensure that all marketing initiatives are delivered within the budget.
- Ensure all proof of execution (POE) is submitted in accordance with the Partner’s processes and timelines
- Work closely with Finance to ensure all Partner funds are recorded and accounted for in the P&L
- Manage the Microsoft Co-Op funds within Partner Centre and provide budget splits to Regions and other Partner Co-Op funds as relevant.
**Reporting and metrics**
- Ownership of metrics/measurement, i.e., key performance indicators (KPIs) and reporting, of joint marketing activities against agreed initiatives, communications of joint successes as outlined in the marketing plan.
- Monitoring and analysing the effectiveness of marketing activities, providing
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